-
Well-Organized Teams Spell Success
“It takes a lot of people to make a winning team. Everybody’s contribution is important”. – Gary David Goldberg In an earlier exposition, we spoke about aligning company goals and employees. The basis for any company strategy should be to have well-organized teams. The main reason for any business to exist is to be successful…
-
Aligning Company Goals and Employees
“A mere 7% of employees today fully understand their company’s business strategies and what’s expected of them in order to help achieve company goals.” – Robert S. Kaplan and David P. Norton No good ever comes from not having a goal or aim. From the perspective of a company / business goals are what guide…
-
Common SEO Blunders – Avoid Them
“SEO is no longer just a job title, it has become part of everyone’s job description”. – Rand Fishkin “Ensure the content is SEO friendly” – this seems to be statement that each company and marketing person says. Search engine optimization or SEO is probably one of the best ways to ensure that your website…
-
Organize the Workday – Critical to Success
“Just as it’s never a good idea to hard crash your computer, you shouldn’t hard crash your day,” – Michael “Dr. Woody” Woodward The office plays a central role in the success of a company. A well-managed and organized office is critical for the smooth functioning of each person that works there – helps the…
-
Converting Social Media Leads to Business
“Engagement doesn’t pay the bills. Be strategic: get the leads and convert the leads to paying customers.” – Mari Smith Cannot get enough of social media, right? There are over a billion active users on one or the other of these sites. For businesses this translates to a great platform and channel for promoting their…
-
Impact of Referral Marketing
“Word-of-mouth can prompt a consumer to consider a brand or product in a way that incremental advertising spending simply cannot.” – Mckinsey Institute Before taking any major decisions, we normally seek advice and approval from others – especially those who may have experienced similar situations or had similar experiences. In business too, nothing outdoes the…
-
Employee Suggestion Scheme – Works?
“Nothing is more dangerous than an idea, when you have only one idea.” – Emile Chartier From personal, we know that when we are faced with a problem, we always turn to those who know us the best and those who would give us unbiased suggestions. Similarly, while running a business, the people ‘closest’ to…
-
Listening to Social Media
“Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team”. – Ryan Holmes As a means of communicating and ‘keeping in touch’, Social Media has taken over our lives, whether we concede to this fact or not. It has…
-
Resilience at Work is Vital
“More than education, more than experience, more than training, a person’s level of resilience will determine who succeeds and who fails. That’s true in the cancer ward, it’s true in the Olympics, and it’s true in the boardroom.” – Dean Becker The life of professionals has become increasingly stressful and rife with more and tough…
-
Leading Change – A Management Process
“The rate of change is not going to slow down anytime soon. If anything, competition in most industries will probably speed up even more in the next few decades.” – John P. Kotter “Change is the only constant” – this is true in every aspect of our lives. For businesses, leading change is one of…