Yonyx Posts

“There’s a place in the world for any business that takes care of its customers – after the sale.” Harvey MacKay This quote rings true since most companies seem to forget about the customer’s happiness and needs once they buy the products. The journey post that becomes one where the company waits for the customer…

“You need a sales and marketing organization that is oriented toward educating customers rather than just taking orders, providing a real service rather than moving boxes. This is extremely important”. – Steve Jobs The quote expresses the essence of the success of any company’s selling propositions. Unless a company can lucidly communicate the benefit they…

“If you don’t genuinely like your customers, chances are they won’t buy”. – Thomas Watson To get customers to like you, for your own sake, it is crucial that your company and its representatives understand the true meaning of customer driven quality and service. This is the ideal way to bond with customers which in…

When people become your customers they want you to be an integral part in reaching the success they desire and all to be there when they need you. Being indispensable for customers simply means being an essential part of what they do and gradually become so necessary for them that they are unable to perceive…

It may come as a surprise that this topic is not a statement but a question. After all ‘customer is prime’, the ‘life-blood of a company’ and many such commonly used terms seem to suggest that the customer is always right. These concepts emphasize on the customer and how it is vital to put their…

“The ethics on which brands are built need to be ingrained in the business if the brand proposition is to be credible to consumers”. – Paul Gaskel Even though authority is described as – influence, power, fame and other such words – in the dictionary, for companies it translates to being able to attract new…

“Understanding people, is not a waste of time”. – Mark Zuckerberg It is vital to keep talking to your customers since that is the best way to understand them and their needs. If your company is not talking to customers, then you most certainly will not be able to form a connection with them and…

“We all make mistakes. But social media can frame those mistakes and display them infinitely”. – Darshan Soni There is no denying the power of social media as a tool to remain ‘present’ and visible. Customers and companies regularly share updates, photos and information about their businesses and keep others informed about what they do.…

Customer Service is not going anywhere as long as companies have customers. Businesses are realizing the importance of using service to garner support and also stand out from the crowd. This is in addition to the given that a company’s products are good. Every business and person, almost on a daily basis, interacts with customer…

“Customer service means not reading from a script but reading the customer. It means knowing when to pay attention and when to give space.” – Erica Allison There may be many approaches to customer service, but the common thread would be to interact positively with customers and provide them with a level of customer service…