Yonyx Posts

  • Are Email Newsletters Effective for Online Businesses

    “Email newsletters offer significant ROI and enable entrepreneurs to acquire new customers. The use of web-links in email newsletters helps to boost customer conversions,” – Marissa Stone Online businesses and e-commerce operators have emerged as mainstream commercial enterprises, and remain the focus of compulsions and obligations, which are part of traditional business enterprises. Online business…

  • Using Predictive Analytics to Engage Customers

    “Combining predictive analytics with cloud technologies can enable marketing research to take new strides that can dramatically improve customer engagement and retention,” – Ryan Gould Technology and technological progress have been traditional handmaidens of commerce since time immemorial. The Assyrians, Greeks, and Romans used appropriate seafaring technology to conduct sea-borne trade, while the modern titans…

  • Effect on Customers of Socially Responsible Companies

    “A socially responsible company operates marketing activities through the lens of broader concerns of society at large, such as social, legal, ethical, and environmental obligations. These firms allocate equal weight to profit, consumer satisfaction, and social well-being when evaluating business performance,” – Angel Cabrera Balance sheets are an important aspect of modern commerce because the…

  • Ensuring Maximum Leads and Conversions

    “Customer conversion is dependent on the right customer conversation,” – Steve Jobs Much like nature and natural processes, modern commerce is defined by competition and conflict, two attributes that are inextricably intertwined. Brands and companies must compete for customer dollars through enhanced market shares in order to thrive commercially and to expand the remit of…

  • Harnessing Customer Testimonials for Better Marketing

    “Customer testimonials send strong signals of trust because they are candid endorsements of your product by the people who actually use your product. Your customers will always be more persuasive than you,” – Gregory Scott Intangibles, such as customer goodwill and market reputation, are crucial for the modern business enterprise because these can make or…

  • Role of Video Content in Marketing and Advertising

    “Using video to connect with a prospect is so much more than a cold call. Video humanises the selling process,” – Jill Rowley Commerce and commercial ventures have always thrived using marketing and advertising devices. Video content has emerged as an important vehicle for marketing communications and advertising in the modern world. This emergence has…

  • Steps in Promotional Campaign Planning

    “Marketing outreach plans have to create compelling content and intelligent messaging. For a truly effective campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling,” – Trent Anderson The domains of advertising and marketing are inextricably combined with the fundamental principles of modern commerce. These disciplines enable…

  • Importance of Free and Speedy Shipping to Customers

    “Shipping continues to evolve as an area of competitive difference for e-commerce businesses. Small business owners can capitalize on shipping trends to compete with the bigger businesses on a more even footing,” – Jeremy Smith Commerce and its many practices have evolved down the ages in response to market trends, customer demands, regulatory environments, and…

  • Radio Jingles can still Attract Customer Attention

    “Jingles are a form of sound branding in which lyrics are modified to appropriately advertise the product or service. Advertisement buyers use jingles in radio and television commercials,” – AwesomeQuotes The art and science of marketing has evolved considerably and now includes a range of devices that can be deployed through various advertising platforms. Television…

  • How New Age Shoppers can Change Company Fortunes

    “The new age shopper has so much information at his fingertips there has been a dramatic shift in the balance of power between consumers and retailers,” – DrapersOnline.com The age of information and electronic connectivity has moulded and transformed key aspects of human existence, such as communication, commerce, education, healthcare, travel, and warfare. The rise…

Sign up for a free trial today!