Yonyx Posts

“A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei According to the quote, unless your customer has an uplifting experience with your company and its brand, you can be sure that you are doing something wrong. The…

“eMarketer predicts that by 2016, mobile with represent$87 billion, or about a quarter of all ecommerce sales.” – The New York Times This is serious business – not having a mobile friendly website could mean that you are not and will not become part of the huge business mentioned in the quote above! The reason…

“Hashtags can make the difference between being lost or found online.” –inspiretothrive.com Hashtags or the tic-tac-toe sign # before a word or phrase and have taken on great significance to act as a keyword for the content put up on social media and other visible platforms. Hashtags are important – as people have now discovered…

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke We have spoken at length about customer service, websites, social media sites and information available on the internet. All these together can be put together as great use of technology and every business and person needs to invest in technology if they are…

“The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles”. – Azim Premji True every business owner would like to keep control over every process, function and every minor aspect of company and are even able to manage that for…

“Knowledge management will never work until corporations realize it’s not about how you capture knowledge but how you create and leverage it.” – Etienne Wenger It should suffice to say “Knowledge is Power” – but we need to go beyond that to tell you that it becomes easier to build a strong business through knowledge.…

“Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity.” – Nancy Pearcey Just the sound of the title has left you smiling right? Us too! However to ensure this happens, your company would need to be relentless and even aggressive in getting…

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them”. – W. Edwards Deming Is your company and its offerings just another voice in the melee created by many? Or are you one of those companies which believe that unless you are doing something…

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg The last time we talked about the importance of converting websites visitors to leads and leads to customers. However, what if we said despite having the best website – great content, smashing graphics – all…

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to.” – Ann Handley What is the magic of content expected to achieve?…