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Importance of Keeping Profitable Customers
“Success for businesses is about a triangle of customer service, marketing and word-of-mouth, and customer loyalty is the one thing that underpins that whole structure.” – Sheffield-Dunstan, Amélies When trying to attract customers, companies bring on their ‘A’ game and provide top class customer service. They appear relentless and dedicated and very often their efforts…
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Customer Service as a Channel to Sell
“If you want to know how to sell more, then you better know why customers buy.” – Steve Ferrante The very foundation of customer service is an understanding of customers. A business must sell more and in order to do so – it is imperative that it knows the reasons that customers would buy. Given…
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Importance of Predicting Customer Behaviour
Image by Freepik “Knowing who your customers are is great, but knowing how they behave is even better.” – Jon Miller The quote succinctly describes why it is critical for every company to put in place strategies for predicting customer behaviour. Customer needs, situations, expectations, and demands a constantly changing and evolving and there would…
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A Sustainable Customer Advocacy Program
“The more advocates you have, the fewer ads you have to buy.” – Dharmesh Shah Anyone in the business world understands how important and crucial to success customer advocacy is. Putting in place a sustainable customer advocacy program enables business owners to leverage the power of their loyal customers, transforming them to brand ambassadors. These…
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Great Customer Service through Email
“Email is a critical medium for online customer service.” The only thing more important than response time and personalization is the quality of your response. Go the extra mile to resolve questions in a single email.” – The Bottom Line With the advancement in technology, customers expect faster, easier and more efficient support and service.…
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Building Online Customer Communities
“The most successful online communities provide something that your prospects and customers want.” – dnnsoftware.com The internet and social media came about because of the concept of community. For a business, it is imperative to build online customer communities, especially for those customers who are emotionally and deeply connected with the company. The most effective…
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Every Company needs Customer Loyalty
“Loyalty is the willingness of someone—a customer, an employee, a friend—to make an investment or personal sacrifice in order to strengthen a relationship. For a customer, that can mean sticking with a supplier who treats him well and gives him good value in the long term even if the supplier does not offer the best…
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Give Choices to Customers
“Customers like choices. They want to be empowered by what A La Carte gives them.” – Mark Nichols The market today is booming – there are several new companies on the scene now, each offering a set of options. For any company, growing its business and expanding its customer base is a tough task because…
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Recognizing Employees as Brand Ambassadors
“Want To Find Brand Ambassadors? Start With Your Employees” – Branderati Among the most valuable assets and differentiators for a company, its brand is probably one of the most vital. While a company’s offerings are used to deliver the promise a company makes to its customers, this promise is conveyed and delivered through the brand…
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Moving Satisfied Customers to Brand Ambassadors
“A brand ambassador is someone who, at the most basic level, represents a brand in a positive way. It is the duty of a brand ambassador to express the message of a company to consumers or people who would gain something from learning about the brand being advertised.” – slideshare.net In the evolving market and…