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Speed up Responsiveness to Customers
Photo by Gustavo Fring “We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out consumers are harder than the enterprise because the consumer will not give you a second chance”. – Eric Schmidt The way to an effective business is – glad and repeat customers. Concentrating…
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Customer-Focused Leadership is Critical
“It’s not that we ever even say we’re customer-centric. We don’t have to. What we say is we’re going to the right thing, we’re going to try as hard as we can, and that just spills over into the way we treat our customers.” – Ted Hoy Since businesses cannot run without its customers (or…
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Importance of Networking in Business
“To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust”. – George Ross The quote sums up why businesses cannot survive without networking and interactions. Networking in business is…
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Managing Competing Demands – Customers and Business
“No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others…or failing therein, it ceases to be profitable and ceases to exist.” – Calvin Coolidge When running a company it would be obvious that you would be managing competing demands – those…
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Customer Loyalty – Must be Created
“Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the center of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive…
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Innovative Companies More Attractive to Customers
“Innovation is the only way to win” – Steve Jobs Business ideas that once remained fresh and new for a long time now, become ‘old’ faster than any business that is not able to match pace. Customer segments are more diverse, a lot smarter and have the resources to spend. However, they are reluctant to…
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Manage Conflicts for Higher Productivity
“The better able team members are to engage, speak, listen, hear, interpret, and respond constructively, the more likely their teams are to leverage conflict rather than be levelled by it.”- Runde and Flanagan Completely getting rid of conflict in any realm of life is neither possible nor is it a good idea. In business, which…
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Collecting Email Addresses to further Business
“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time” – John Caldwell Honestly, the quote above suffices and amply complements the title of this write-up. We could stop here – but let us explain in…
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Drive Business through the Company Logo
“To rise above the clutter, a symbol or a logo is the fastest communication known to man. It unlocks associations with your brand on sight, so it’s important to get it right the first time around.” – Alina Wheeler The adage that ‘a picture is worth a thousand words’ rings true in the case of…
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Emotional Connection between Customers and Brands
“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases”. – Simon Mainwaring We have discussed several times in…
