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Handling Criticism in Business
“I like criticism. It makes you strong”. – LeBron James We have discussed this before and anyone running a business knows that doing so is no cakewalk. In fact, running a business is probably one of the hardest things and can often be hugely unrewarding and frustrating given the many challenges, including criticism. However, it…
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Getting your Product Launch Right
“The last 10% it takes to launch something takes as much energy as the first 90%.” – Rob Kalin Consumerism is here to stay – which means that there will always be a host of new products that flood the market. Some work and most seem to simply fade away. The ones that don’t do…
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The Right Attitude for Business Success
Photo by Antoni Shkraba “A positive attitude is something everyone can work on, and everyone can learn how to employ it.” – Joan Lunden Attitude is defined in the dictionary as “a settled way of thinking or feeling about something”. To promote one’s business and company, there must be the right attitude. It depends on what…
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Fostering a Growth Mind-set for Business
“Growth is much more than a strategy. It is a complex change process that involves the right mind-set, the right processes, experimentation and an enabling environment.” – Edward Hess All of us know and accept (even if grudgingly) that change is the only constant and the sooner we embrace any kind of change, we will…
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Value of Customer Case Studies
“B2B small business marketers say case studies and in-person events are the most effective tactics they use,” – Content Marketing Institute With increasing competition companies are facing the daunting challenge of earning the trust prospective customers and retaining the trust of existing ones. The fact is that with easy access to so much information, customers…
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Motivate your Teams for Success
“Motivation will almost always beat mere talent.” – Norman Ralph Augustine It is true that even if your company has a majority of talented and highly skilled employees it would not help if they did not have the enthusiasm to use those qualities for the benefit of the company. Any company is only as strong…
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Traits of a Successful Business
“Whenever you see a successful business, someone once made a courageous decision.” – Peter Drucker It’s a tough world and each day the competition is getting more severe and resources seem stretched beyond their capacity. However, it is those who can survive and remain successful in these circumstances that will be around for long. Does…
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Resolution of Conflicts between Businesses
“Bringing a problem to resolution and closure through continued discussion and compromise is an honourable act as it shows respect for the needs of both partners.” – Lynne Namka We have discussed at length the damage that conflicts do and also the criticality of the resolution of conflicts is. Conflicts are inevitable at the workplace…
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Building Public Relations through Social Media
“There are so many uses — conversational marketing, reaching influencers — that PR is able to participate in conversations and answer questions, be a support system for clients and companies, as well as empowering customers and power users to be a de facto resource for your company, a champion for your products.” – Jeremy Pepper…
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Blogs can drive Customer Engagement
“Either write something worth reading or do something worth writing.” – Benjamin Franklin We have earlier discussed how vital content is for businesses and also that great content is amongst the essentials for fostering customer engagement. There are different kinds of content that businesses write or hire someone to write for them, and blogs have…
