Category: Customer Service

“A ‘friendly’ shopping cart lets customers edit item quantities, remove items, alter attributes (product options), and more, all without leaving the actual shopping cart page,” – Eric Leuenberger Online businesses have come a long way in the modern world and now directly compete with brick-and-mortar enterprises to win mind share and customer dollars. Every business…

“The goal is not to sell a bag; it is to build a relationship of confidence and trust with the customer,” – Damien Vernet The complicated markets and the multiplicity of commercial relationships typical of modern times make it mandatory for a business enterprise to consistently build customer trust. The efforts must primarily proceed from…

“Sales promotion is the specific element of communicating the value of your brand, products, and services to targeted customers,” – Neil Kokemuller Businesses employ various sales tactics to increase market traction; one of the many such tactics is to create sales promotions for customers. This practice hinges on giving away promotional materials and free products…

“For e-commerce, the most important thing is trust,” – Jack Ma Clients and customers entrust businesses with significant amounts of personal information when they transact with online business operators. This is the normal course of such business operations; therefore, e-commerce business operators must ensure adequate website security to ensure that customer confidence is preserved at…

“Customer focus is about hard edged business. Customers are hugely impatient on the web. They don’t need to hang around a website that is not directly focused on them,” – Gerry McGovern Websites, micro-sites, and social media handles are common addresses in the cyber world that can be profitably leveraged by businesses to create and…

“Persona-based content can increase customer engagement almost six-fold,” – DemandGen Clients and customers represent the life blood of a business enterprise and therefore, every business must invest extensively in customer engagement strategies. This is equally valid for new age business start-ups and legacy business operators alike. Every customer engagement strategy must focus on creating an…

“Do you want to stand out on Twitter? Start engaging, conversing, asking, and helping others,” – John Moneypenny Modern businesses and brands have leveraged the wide reach of the global Internet to expand their business operations, reach out to new customers, identify customer categories, create an emphatic brand image, connect to their customers, and stymie…

“Surveys are an excellent way to set the customer feedback ball rolling… Customers are more likely to reveal any underlying issues they have with your brand through surveys,” – Mark Cuban Modern business enterprises can leverage information from customer feedback mechanisms to thrive in competitive markets. This data can be used to improve business processes,…

“Shipping is the number one reason for cart abandonment,” – Laura Behrens E-commerce retailers and online shopping activities are among the biggest phenomenon in modern times. The fact that most of the civilised world has access to the global Internet and sufficient bandwidth has helped to expand consumer’s shopping habits to the online domain and…