Category: Customer Service

“The reputation of a thousand years may be undermined by the conduct of one hour” – Japanese Proverb Every company would have customers, and would be selling those customers goods or services. The customers expect that companies deal with them efficiently, remain courteous, treat them as important, and offer speedy recovery when things go wrong.…

“The best move you can make in negotiation is to think of an incentive the other person hasn’t even thought of – and then meet it” – Eli Broad In today’s world, the skill of successful negotiation is one that anyone must have. In fact, it is one of the top skills for job candidates…

“Always strive to understand your customers’ likely emotional state.” Adapt your word choice and tone accordingly” – Jay Ivey Among the top ways to building sound relationships with customers is effective communication and this is possible when a company is able to tailor its messages to suit the target audience. It is imperative for a…

“The essence of selling is figuring out how what you’re offering will help customers accomplish their objectives–not your objective, their objectives. Anything else is pointless and self-serving.” – How One Entrepreneur Learned to Sell Building and sustaining a successful business is not easy in today’s competitive marketplace. The key to keeping a strong business is…

“A business is simply an idea to make other people’s lives better.” – Sir Richard Branson The business world today is the age of the customer, and it is in the best interest of companies to do whatever they can to improve customer experience on the company website, and every customer communication channel. Reports and…

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook We know how many players there are in the market today, and how much information goes to customers – existing and potential – each day. Often customers are so overwhelmed that they…

“Customers buy for their reasons, not yours” – Orvel Ray Wilson You had a great idea and have been able to cobble together the resources, funding and the wherewithal to create a unique service or product out of that idea… Excellent so far! However, you now come to the biggest challenge of all: reaching a target…

“Digital Asset Management empowers content marketers to deploy the right visual content to the right channel, in the right format, at the right time, for the right audience.” – Widen – Digital Asset Management Digital asset management or DAM is about how a company uses practices, software, and policies to monitor and optimally use the…

“In your business, do what you love and outsource the rest. Remember you’re the boss” – First Step Virtual Assistant We know that today, marketing is an inextricable part of service to customers. Marketing efforts cannot survive in isolation and must reflect the efforts of a company to look at things from the customer’s perspective.…