Category: Customer Service

“A video marketing strategy is about telling a unique, compelling, and related story with a series of videos – like a soap opera” – thevisualcube.com Videos are everywhere – not a single channel or social media site seems free of them, and they are in fact the fastest growing method for a company / individual…

“Employees engage with employers and brands when they’re treated as humans worthy of respect.” – Meghan Biro With the competition becoming fiercer and cutthroat, companies need everyone working therein to pull their weight not just for their own particular job roles, but also in the realms of customer service and branding. Let’s face it –…

“Sh*t happens is an unacceptable excuse for poor customer service”. – Bill Quiseng Customer service failures are an inevitable part of businesses. However, why do these failures occur and why are some companies unable to ‘recover’ from them, whilst others do a better job at providing service to all their customers. It would seem obvious…

“Statistics show that Millenials, those born between 1980 and 2000, will soon become the largest segment in the US workforce. While they may seem to have unique needs when it comes to motivation, there are more similarities than differences across generations. If you focus on that, you’ll be far more successful” – blogoctanner.com The times…

“Always treat your employees exactly as you want them to treat your best customers” – Shep Hyken Customer service staff has the important responsibility of dealing directly with, and managing a company’s customers. This means that they are ‘in the firing line’, withstanding the worst of customer ire, problems, irritation, and even inappropriate behaviour on…

“Strategic service is not just about how an individual representative reacts to an individual customer; it’s about how the company as a whole reacts to its customers”. – PWC In today’s business world, competition has become fiercer and customers more demanding and aware of what they deserve. Customers want value in whatever they buy, and…

“If you don’t measure it, you can’t improve it.” – vitaldesign In the previous exposition, we discussed about the importance of building brand awareness and reach. As per the quote, any initiative must be ‘measured’ and monitored to understand whether it is achieving its goals and pre-determined purpose. It therefore, does not suffice to take…

“Branding is the process of connecting good strategy with good creativity” – Marty Neumeier There is a popular quote, “what is seen, will sell” – hence, even if a company may have the best products, unless customers know of them, the products will never sell. It is therefore obvious that one of the most critical…

“A well satisfied customer will bring the repeat sale that counts.” – J C Penny Companies seem to be constantly worried about what customers think and feel about them, and in order to know accurately, they seek to measure levels of customer satisfaction. Customer Satisfaction Scores and Indices are the way to measure the company’s…

“Most products are still created in a vacuum, driven by what is technically feasible rather than what is needed by customers.” – Kristin Zhivago In today’s highly competitive business world, it is extremely important for companies to look at every aspect of their business. One of the important aspects would be not taking for granted…