Category: Customer Service

“If you don’t know who your customer is, you don’t know what quality is” – Eric Ries Seems pretty obvious and straightforward – know your customers if you want to succeed in your business. It is a cliché in marketing and public relations teams, whose business it is to understand the current, and prospective customer…

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.” – Richard Branson The simple meaning of aligning with customer expectations is for companies to understand value in the way that customers perceive it and the expectations they have…

“Although your customers won’t love you if you give bad service, your competitors will.” – Kate Zabriskie If one pays close attention to the quote, the title of this exposition would clearly explain why poor customer service, is the real competitor for all companies. If a company were to question its employees or others as…

“Good service is good business.” – Siebel Ad Back to basics – in today’s cutthroat business world, only companies that can adapt to the dynamic needs and expectations of customers would survive and thrive. Obviously, those who are unable to keep pace with customers would inevitably face closure. One of the top and changing expectations…

“People want to be part of something larger than them. They want to be part of something they are really proud of, that they’ll fight for, sacrifice for, and that they trust.” – Howard Schultz Every company should have an intrinsic culture, ‘spelt out’ in its mission, vision, and purpose statements. Given the utmost importance of…

“Branding is simply about winning and keeping customers.” – yellowfishes.com We know for sure that retaining customers is a lot easier than gaining new ones. Sure a company must increase its business by gaining new customers too – this is an indispensable part of any business. However, if a company is constantly replacing customers that…

“Think about ways you can make your business more customer friendly. Look for opportunities to show how easy you are to do business with.” – Shep Hyken The common trait between companies and businesses that seem successful today would be that they are genuinely customer friendly, and promote a culture of focusing on the needs…

“In this age of the customer, the only sustainable competitive advantage is knowledge and engagement with customers.” – Forrester Companies and customers continue to engage and interact with each other, the way they do so has changed dramatically, and we think become more interesting. Earlier, customers could contact companies through one or two channels –…

“Always treat your employees exactly as you want them to treat your best customers.” – Stephen Covey Every business / company might claim to love and want feedback from customers, but only a ‘fistful’ would look at this process holistically. What this means is that not all companies devote time and energy in listening to…

“You do not need permission from a boss to make a customer feel great” – Bill Quiseng In today’s business world, and the current ‘breed’ of customers, it is impossible for any business to survive without learning and practicing the basic customer service lessons. Successful businesses today say that they owe their success to the…