Category: Customer Service

“Customer service represents the heart of a brand in the heart of its customers” – Kate Nasser We know that in order to gain and retain customer attention it is essential to highlight the uniqueness of the company, and show its humane side. This effectively means that organizations must get to the heart of customers…

“CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.” – Simon Mainwaring Customers are the reason for a business, they are the lifeline of a company, and they are the ones that keep the cash registers ringing. The growth of any…

“We saw the same trends in lowered satisfaction and key behaviours tied to loyalty last year. However, last year’s drops were far more significant. This year, online retailers did a better job managing customer expectations as the holiday shopping deadlines approached. In return, retailers will be rewarded with higher loyalty long after the holiday season…

“It’s about looking at consumer needs, looking at the consumer experience, going everywhere they are.” – Stephen McPherson In the previous exposition, we spoke about measuring customer advocacy. As part of measuring this program, it would also be essential for a company to have a structured budget for a customer advocacy program. Setting aside funds…

“Advocacy can proper a brand unlike any other paid or unpaid media because it unlocks the networking power of one-to-one relationships with a key of trust.” – Rick Wion We know that customer advocacy is one of the differentiators, accelerators, and top reasons for the success of a company. It is about customer enthusiasm and…

“Provide an experience that is useful, usable, desirable, and differentiated, and you will create demand for your brand, and delight your customers.” – David Armano For a business to survive it requires a customer base that stays. We know that most businesses get at least 80% of their revenue from only 20% of their customers,…

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”–John F. Kennedy Customers need and want to feel important and appreciated. This is especially true during times of high stress such as the holiday season, which makes this time the perfect occasion…

“The only way to win at content marketing is for the reader to say: “This One was Written Specifically for Me””. – Jamie Turner Campaign personalization seems to one of the preferred methods for companies, to increase conversions and build relationships with existing and prospective customers. Putting forth offerings in a familiar and targeted manner…

“When a customer has unmet expectations, know that it’s empathy (more than sympathy) that will help to remedy and bring resolution to the perceived shortcoming.” – Steve Dorfman In business and in personal lives, we all go through several emotions and encounter the emotions of others as well. In the realm of customer service, companies…

“Customers are speaking to you implicitly via their behavior, captured in the footprints they leave behind in your systems.” – Robert G Thompson Anyone running a business knows how cumbersome and hard it is to get the attention of customers. The effort that goes into nurturing and engaging prospects to become customers is intense and…