Category: Customer Service

  • Importance of Customer Journey Maps

    “Today’s customer journey is an iterative, complex, pinball of touch-points” – David Louis Edelman We have discussed several times in the past that collecting and analysing customer data is extremely important for any business. This has clear advantages – basing the company’s decisions on the expectations, needs, and behaviour of customers allows a company to…

  • Happy Customers ‘look’ Like This

    “The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy” – Kevin Stirtz In the previous article, we discussed about how a company can ensure its customers are happy. In this exposition, we will examine what happy customers ‘look’ like. A company could make every effort to…

  • Do you know if Your Customers are Happy?

    “Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao Any business should be able to retain its customers for the longest time. Customers that have been with a company for a longer time are profitable, easier to upsell, less price sensitive, and trust the company.…

  • Customer Responsiveness is Critical to Business Success

    Customer Responsiveness is Critical to Business Success

    Photo by Pavel Danilyuk “The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” – John Russel In the previous exposition, we spoke about the importance of managing customer responses. The current write-up deals with the criticality of customer responsiveness for any business. What…

  • Managing Customer Responses Received via Social Media

    “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury We have discussed several times, and any business owner would know that responding to customer responses, received via social media or any other channel, is critical…

  • Attracting your First Customers

    “The law of attraction is simply a tool. To become a master craftsman with any tool, you first have to master its use.” – Andy Shaw What do you believe is the main difference between an idea for a business, and an actual business? It is obvious – customers that buy. Any business owner understands…

  • Measuring The Quality of Customer Service is Vital

    “The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year.” – John Foster Dulles We know that the problems between companies and customers occur when there seems to be a gap between what companies believe their level of customer…

  • Raising the Standard of Customer Interactions

    “Kindness and courtesy are at the root of a positive customer service experience.” – Shep Hyken Raising the standard of customer interactions is now a business imperative since customers no longer sit back and listen. They ensure that they give their opinion and carry on discussions with other like-minded customers. Customers will talk – whether…

  • Impressing Customers Even if you are ‘Small’

    “That’s the name of the game… pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.”- Ray Kroc Customers are the very reason any business exists, and the better they are treated, the more profitable they become. Over time, customers also serve as brand ambassadors, which becomes the reason…

  • The Most Sought After Customer Service Skills

    “Service Skills are the foundation of your success.” – Ron Kaufman We know that customer service is now the differentiator between companies and the manner in which a company treats its customers is the reason that a customer would stay or leave. In order to provide service excellence, companies must understand which customer service skills,…