Category: Customer Service

“Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver”. – G-Eazy Given the rapid and significant changes in the customer profiles and the business environment, it would seem strange that some companies still view customer service and marketing…

“When your brand is strong and consistent, every image, piece of content, and advertisement reinforces your unique value.” – visage.co Do customers trust your brand? This is a question that every company, irrespective of size and industry must have a positive answer to – continually. Gone are the days when companies could rest on their…

“Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.” – Marc Ostrofsky Until some time back, a website was thought of as a simple marketing tool – a place…

“Master data management is a discipline that goes hand in hand with information governance. Forward-thinking organizations are instituting processes to gain agreement on roles, responsibilities, policies, and procedures surrounding the maintenance of a single view of the entities needed for conducting business and measuring its performance.” – Henry Morris There is no denying the importance…

“Video is no longer just a fun extra feature to stumble upon as they browse the web. Video, and particularly short-form video, is the thing that is bringing them to the web in the first place.” – videolinktv.com Online video plays a crucial role in enhancing customer engagement. Incorporating videos into decision trees can provide…

“We’re taking a proactive approach, instead of waiting or seeing if anything happens.” – Mike Stack There is no better truth in the realm of customer service than what is mentioned in the quote above. No business can or should remain in reactive mode with regard to service – that is waiting for customers to…

“Chase the vision, not the money, the money will end up following you.”- Tony Hsieh Landing big business customers is the dream of every company and for which companies put in place a number of tactics and strategies. However, looking at statistics and data, they show that a very large number of businesses do not…

“The phrase Hero-Class Customer Service embodies the concept that every delivery of superior customer service involves a hero of some sort.” – customersThatstick.com There is enough research and data to show that a very large number of customers agree that if they receive shoddy service and poor experiences from a company, they would take their…

“91% of customers don’t always complain when they receive poor customer service, with over 40% of them thinking it is not worth complaining as companies simply don’t care.” – report by Rapide There was a time when the fact that customers do not complain would have been a good thing – not anymore. With so…

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms” – Simon Mainwaring Research and experiments have shown that the tone used when dealing with customers has a measurable and lasting impact on their perception. Depending on the tone, customers can perceive the brand to…