Category: Customer Service

“End users not technologies shape the market. Consequently, marketers need to stay abreast not only of technological developments but also of the way people respond to them.” Matt Haig Several new ways of communicating have emerged and continue to ‘pop up’ each day. One of the most popular methods was mobile text messaging. However, we…

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner Despite the popularity of social media, it continues to be scary and…

“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.”- Valerie Maltoni In business, anything that customers like and benefit from would be deemed as ‘working’. Therefore, to know if customer loyalty programs work, a business should be able to answer in…

“No matter what business you’re in, to thrive you must fight the presumption that you know your customer.” – Jeremy Gutsche As the market becomes increasingly competitive, louder, confused, and harried, customer patience conversely seems on the decline. They want things to happen, for companies to pay attention to their needs, to receive top class…

“It’s about freely communicating and responding through touch and keeping connected to another person physically.” – Sue Lauther In the last exposition, we spoke about putting in efforts to turn a cold lead to a buying customer. We also mentioned that it may not always be possible to get people to start buying immediately, and…

“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases” – Simon Mainwaring The success of any business now…

“Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage, and maintain a series of conversations taking place with certain cultural landscape specific to their business goal.” – Simon Mainwaring Change is inevitable in…

“The only way to win at Content Marketing is for the reader to say, ‘this was written specifically for me’.” – Jamie Turner Gaining customers regularly is perhaps what makes for the sweetest dreams of any business owner. There are of course, several methods, tools, and strategies to help companies achieve these dreams. One of…

“Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the center of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive…

“Business is a game, played for fantastic stakes and you’re in competition with experts. If you want to win, you have to learn to be the master of the game.” – Sidney Sheldon It would be safe to say that every company would seek business expansion – at all times. However, to ensure that the…