Category: Customer Service

“Good customer service begins at the top. If your senior people don’t get it, even the strongest links further down the line can become compromised.” – Richard Branson In the previous exposition, we spoke about keeping customers committed and how it contributes to the overall success of a company. We will look at setting standards…

“All customers are partners in your mission”. – Shep Hyken We know that customer loyalty is now an ephemeral quality – you might find some rare companies that enjoy this status. If you are not one of them, you know that keeping customers committed is possibly one of the hardest things you have to do.…

“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” – startingwitha.com There is an old expression – “You never have a second chance to make a first impression.”  True as this maybe, the fact is that a first great…

Every company must solicit customer feedback. That is probably the easy part. The challenge lies in encouraging customer feedback on the survey questions. The reasons for this could be many – lack of interest / time, a customer may be unable articulate expectations, the questions could be poorly structured such that elicit only yes or…

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz Any organization has…

“It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.” – Mark Cuban With the rise in options for customers, let us…

“As well as word-of-mouth, dealerships need to be aware that disgruntled customers now have a plethora of avenues down which they can vent their displeasure”. –www.spidersnet.co.uk Let us just say that this exposition is a quirky take on what companies constantly do and the experiences they give, that qualify as a great job of driving…

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook Going by the quote above it seems clear that unless customers know what they are getting from a company and are able to get value from what they receive, they…

“Whatever your methods, find a way to incorporate a social element into every marketing campaign you run by finding compelling reasons for people to share. That’ll make every dollar you spend on marketing look like two.” – Sanjay Dhalokia From not being there to touching every part of our lives, social media has come a…