Category: Customer Service

  • Talking To Your Customers through All Messages

    “How can companies better connect to its customers? The answer is simple: Speak like people, not like machines… More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our “user experience” world, this means when people use a website, software, products, etc, people should…

  • Stop Your Company Being Bullied by Customers

    “When a bully is successful in his campaign of destruction on his victim, he will cause you to believe that you are responsible for everything that is happening to you.” – pinterest.com The quote above is equally relevant for those terrifying customers that have the ability to drive the relationship with the company to shambles.…

  • Building an Online Customer Community

    “A brand community is a business strategy…Online social networks can serve valuable community functions. They help people find rich solutions to ambiguous problems and serendipitous connections to people and ideas.” – Harvard Business Review Customer-company relationships have seen several changes and the most significant one seems to be that the interactions have moved beyond straightforward…

  • Diversity is good for Business

    “Diversity and independence are important because the best collective decisions are the product of disagreement and contest, not consensus or compromise.” – James Surowiecki Technology has enabled businesses to spread across the globe. This means that its customers and the people that work in the company would be from different backgrounds, countries, races, beliefs, demographics –…

  • Reasons Customers Resist Change

    “Your success in life isn’t based on your ability to simply change. It is based on your ability to change faster than your competition, customers, and business.”-Mark Sanborn It is human nature to resist change – for whatever reason. From a business perspective, customers resist change too and for a number of reasons. The top…

  • Having More Meaningful Conversations with Customers

    “Go beyond merely communicating to ‘connecting’ with people.” – Jerry Bruckner This is the era of communication. Technology has brought everyone ‘closer’ – it is no longer impossible to speak with someone across continents, while seeing their face on a screen in front of us. Distance is no longer a factor. In the world of…

  • Bridging the Gap between Sales and Customer Service

    “Customer point of view. Always. Filter everything you’re doing, saying and pitching through that and you’ll  improve just about every metric you care about today.” – Matt Heinz The quote above describes extremely well how a company can bridge the gap between sales and customer service. Both must be seen in conjunction since when customers…

  • Importance of Including Customers in the Mission Statement

    Importance of Including Customers in the Mission Statement

    Photo by Tara Winstead “A visionary company is one which is seen growing in a consistent pattern by being goal-oriented driven by a vision and a mission” – Henrietta Newton Martin Customers are the pivot around which businesses revolve and no business can exist without them. It makes sense to then include them in the mission…

  • Stop Overloading Customers with Information

    “In the age of technology there is constant access to vast amounts of information. The basket overflows; people get overwhelmed; the eye of the storm is not so much what goes on in the world, it is the confusion of how to think, feel, digest, and react to what goes on.” – Criss Jami Technology…

  • Importance of Sharing your Vision with Customers

    “Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” – Simon Mainwaring When people become customers, they essentially become important partners of the company. Just as everyone…