Category: Customer Service

“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions” – Betsy Sanders To become and remain successful, every company requires customers who are loyal, profitable, and enthusiastic…

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart It would be hard to find a marketing expert and a company that do not believe in connecting with customers on social media. With the surge and its popularity, not using…

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” – Michael Kotler If you are running a business, your primary focus should be on creating added value for customers – all the time. This is what customers expect and what…

“Content marketing personalization is the only way to do what marketing is really supposed to do: build relationships at scale”. – Michael Brenner In the last exposition, we spoke about building customer advocacy. Attaining this level of the relationship with customers implies that first a company must be able to start, build, and sustain a…

“Advocacy can propel a brand unlike any other paid or unpaid media because it unlocks the networking power of one-to-one relationships with a key of trust.” – Rick Wion It is no secret that every business needs customers who will speak well of it and spread the positive word of mouth. However, this does not…

“There are many who subscribe to the convention that service is a business cost, but our data demonstrates that superior service is an investment that can help drive business growth. Investing in quality talent, and ensuring they have the skills, training and tools that enable them to empathize and actively listen to customers are central…

“Do you really know how well you’re doing with your clients and customers? Are there trouble spots or holes in your customer support you’re unaware of?” – yourprofitweb.com The questions in the quote above are extremely relevant for any company. If a business does not know how well it is doing for its customers, or…

“A referral is the highest honour a business can receive from a customer.” – quotesgram The quote above says it all – a company needs customer referrals to remain successful and sustain a good reputation. A regular flow of customer referrals works wonders for any business and while a robust and effective customer referrals program…

“Make the customer the hero of your story’ – verticalinsite.com Cannot say this enough – all customers are not equal, in any respect. This fact therefore, should be the cornerstone for any company when dealing with customers and trying to keep pace with their needs. Given that any company could have several customers, personalizing service, messages,…

“If you take care of your employees they will take care of your customers and your business will take care of itself.” – J W Marriott In the last exposition, we spoke about establishing a culture focused on customers and we said that it is employees who either make or defeat the establishment of such…