Category: Customer Service

“You’ve got to start with the customer experience and work back toward the technology – not the other way around.” – Steve Jobs The ‘association’ between a customer and a business begins long before the company realizes it. When customers browse the internet searching certain products / brands / services, they chance upon a business…

“You must earn the right to continued relationships with customers.” – Jeanne Bliss The quote clearly explains the basis of any sustainable business / company – a continued relationship with customers. However, in order to have this privilege, a company must listen to and understand the voice of the customer is crucial. The simply meaning…

“Advisory boards provide safe harbours for executives who may be able to test-drive options before they are forced to be more definitive and assertive before a board of directors, which assesses the CEO and establishes his or her compensation.” – iveybusinessjournal.com A customer advisory board is a highly effective method for a company to gain…

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”  – TPLDrew There is a famous quote: “Content is king” – agree but would like to add that content also makes ‘business kings’. Well-written and great content drives home a strong message regarding the value your company can bring to its customers. With the…

“Fully engaged customers are emotionally attached and rationally loyal.” – Gallup You may wonder as to what is better than customer loyalty. Taking off from the quote it is clear that customer engagement is that ‘secret ingredient’ that leads a company to success. Every organization has to deal with the fact that customer needs and…

“My one best tip for “Creating Customer Loyalty In Business” is build a genuine relationship with them that will make it difficult for them to desire to go anywhere else for business. By showing the customer that they come first, are sincerely valued and that they are being given loyalty, it should warrant a mutual…

“78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience.” – American Express Survey, 2011 In the current business scenario and within the realm of customer service, one instance of poor customer service is enough for a company to lose a customer for good. Part…

“Customer retention may be best supported by operational integrity. After all, when you think about your personal relationships as well as your business relationships, you tend to stick with the folks that are really good at showing they sincerely care about you, and doing what they say they’re going to do. It boils down to…

“People hate the commercialization of the holidays. They are looking for a better quality of life, not more stuff. We’ve done the survey for the past four years, and the results are fairly consistent.” – Eric Brown The quote above clearly spells out why customer service during holiday season is so crucial. It is a…