Category: Customer Service
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Gaining Customers through Festive Promotions
“People shop and learn in a whole new way compared to just a few years ago, so marketer need to adapt or risk extinction.” – Brian Halligan Customers love the attention bestowed on them by companies. This is especially true during the holiday season. Gaining customers through festive promotions requires planning and managing and would…
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Importance of Self-awareness in Employees
“I think self-awareness is probably the most important thing towards being a champion”. – Billie Jean King How would self-awareness in employees help a business become successful? The quote above provides the answer. In any sphere of life, having a high level of self-awareness helps a person to understand and truly know their strengths, weaknesses,…
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Moving towards a Customer-Centric Business
“There may be customers without brands, but there are no brands without customers.” – Anonymous There has been a surge in data and information readily available for use and in addition, there are consistent advances in technology and modes of communication too. This has given more power to customers, allowing them to access this information…
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Build Lasting Customer Relationships
“It’s important to listen to your customers so that you know their wants and needs. Closing our mouths and opening our ears is the first step in building lasting customer relationships.” – John Di Lemme Not just in business but in every sphere of life humans thrive and succeed only when they build relationships with…
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Keeping the Good Customers
“Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao We know that customers are not equal and it is easy to segment good customers from the – well – not so good ones. The good news however, is that the latter kind can be turned…
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Role of Customer Service in Marketing
Photo by Pixabay “Customer service is the new marketing.” – Derek Sivers Marketing as a department is all-inclusive. It is all about the customers and the perceptions they form. Starting from advertisements and promotions, the communiqués they receive from the company to the customer service imparted, are all part of the marketing strategy. However, customer…
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Importance of Failure for better Service
“Unless you have 100% customer satisfaction, you must improve.”- Horst Schulz Seriously – we are recommending failure for better service? There should be no failure and customer service lapses right. Wrong. Learning from failure is perhaps one of the highest forms of gaining knowledge and improving, especially in the realm of customer service. Despite this…
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Be a Good Customer
“Why do we see so many “How to be great at giving customer service” books? And no one writes about “How to actually get good service” – Adii Pienaar The above quote lucidly explains that customer service works both ways – from company to customer and vice versa. What does it take to be a…
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Killing Employee Motivation – Are you Guilty?
“A happy workforce is more engaged, creative and more focused, increasing the overall productivity of a company.” – Tim Smedley All those working in or running a company know the value and truth of this quote. Each employee can be either a contributor to or detractor from the happiness and productivity of the company. No…
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Getting non-customers on your side
“The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.” – Derek Sivers, Founder CD Baby If you are running a business, you know how tough it is to attract customers and then…
