Category: Customer Service
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Enhancing Employee Motivation for Success
“Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” –Anne M. Mulcahy Motivation is that aspect which fires and drives someone to get better and achieve a lot more.…
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The Best Marketing Strategy – Customers First
“In marketing, I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.” – John Romero Put your customers first – a simple dictum that rules / should rule any company irrespective of its reputation, size…
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Customer Churn is a given
“Show me a company with high customer loyalty and low employee engagement – I dare you.”-Bill Cusick, Customer Experience expert Despite a company’s best efforts customer churn is a given for any company – size and repute notwithstanding. There are a number of reasons for this and company must take ownership of the reasons. Post…
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Driving Customer Engagement through Data
“We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” – Gayle Fuguitt The ‘face of customers’ has changed and the customers now expect personalized service and customer experiences when interfacing with…
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Asking Customers the Right Questions
“Asking the right questions takes as much skill as giving the right answers.” – Robert Half Customers ask companies and their representatives, questions of all kinds and all the time – it is an essential part of learning about the company and getting service. On the other end of this spectrum are companies, asking customers…
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Using Content for Customer Acquisition
“The key ingredient to a better content experience is relevance.” – Jason Miller How does a company acquire new customers and retain the existing ones? The answer would be – communication and this happens through content. Companies and marketing personnel are turning to content for customer acquisition since customers are now smarter and need to…
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New Approach to Customer Service
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz, Starbucks CEO Has…
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Customer Word of Mouth Advertising
“Satisfied customers who will spread word of mouth are the most powerful assets you have.” – Andy Sernovitz Customer word of mouth advertising is possibly the most desired and favoured ‘type’ of advertising for any company. Loyalty, customer trust and the hype that is generated by a company’s customers through speaking well of the company,…
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Encourage Employee Networking
“To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust”. – George Ross Companies that allow and encourage employee networking are able to build a wide repository of contacts,…
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Many Steps Ahead of Competition
“Innovation keeps me ahead of my competition. It means that my foes must adapt to me, not the other way around.” – Georges St-Pierre Companies now have no choice but to continually think of ways to keep ahead of competition. Dominating the business world requires a company to make meticulous choices and invincible strategies in…