Category: Customer Service

  • Impact of Referral Marketing

    “Word-of-mouth can prompt a consumer to consider a brand or product in a way that incremental advertising spending simply cannot.” – Mckinsey Institute Before taking any major decisions, we normally seek advice and approval from others – especially those who may have experienced similar situations or had similar experiences. In business too, nothing outdoes the…

  • Employee Suggestion Scheme – Works?

    “Nothing is more dangerous than an idea, when you have only one idea.” – Emile Chartier From personal, we know that when we are faced with a problem, we always turn to those who know us the best and those who would give us unbiased suggestions. Similarly, while running a business, the people ‘closest’ to…

  • Listening to Social Media

    “Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team”. – Ryan Holmes As a means of communicating and ‘keeping in touch’, Social Media has taken over our lives, whether we concede to this fact or not. It has…

  • Resilience at Work is Vital

    “More than education, more than experience, more than training, a person’s level of resilience will determine who succeeds and who fails. That’s true in the cancer ward, it’s true in the Olympics, and it’s true in the boardroom.” – Dean Becker The life of professionals has become increasingly stressful and rife with more and tough…

  • Leading Change – A Management Process

    “The rate of change is not going to slow down anytime soon. If anything, competition in most industries will probably speed up even more in the next few decades.” – John P. Kotter “Change is the only constant” – this is true in every aspect of our lives. For businesses, leading change is one of…

  • Flexible Work Provisions in Companies

    “Flexibility should not be presented or perceived as a benefit, accommodation, or privilege to employees but rather as a responsibility for both the employer and employee so that both may thrive”. – Office of the Focal Point for Women in the United Nations With so much competition and companies continually vying for the best talent…

  • Enhancing the Efficacy of Company Meetings

    “Always go into meetings or negotiations with a positive attitude. Tell yourself you’re going to make this the best deal for all parties”. – Natalie Massenet Love them or hate them, the fact is that despite the ‘virtual world’ dominating our lives, company meetings are still very much a reality. At companies (and in the…

  • Re-design the Website without Pitfalls

    “What separates design from art is that design is meant to be… functional.” ― Cameron Moll There is no doubt in anyone’s mind that a website is probably the single most important ‘display’ of the company’s prowess, products, services and other aspects that can entice and ‘convert’ visitors into customers.  It is also a known fact that extreme…

  • Handling Criticism in Business

    “I like criticism. It makes you strong”. – LeBron James We have discussed this before and anyone running a business knows that doing so is no cakewalk. In fact, running a business is probably one of the hardest things and can often be hugely unrewarding and frustrating given the many challenges, including criticism. However, it…

  • Getting your Product Launch Right

    “The last 10% it takes to launch something takes as much energy as the first 90%.” – Rob Kalin Consumerism is here to stay – which means that there will always be a host of new products that flood the market. Some work and most seem to simply fade away. The ones that don’t do…