Category: Customer Service

“The ethics on which brands are built need to be ingrained in the business if the brand proposition is to be credible to consumers”. – Paul Gaskel Even though authority is described as – influence, power, fame and other such words – in the dictionary, for companies it translates to being able to attract new…

“Understanding people, is not a waste of time”. – Mark Zuckerberg It is vital to keep talking to your customers since that is the best way to understand them and their needs. If your company is not talking to customers, then you most certainly will not be able to form a connection with them and…

“We all make mistakes. But social media can frame those mistakes and display them infinitely”. – Darshan Soni There is no denying the power of social media as a tool to remain ‘present’ and visible. Customers and companies regularly share updates, photos and information about their businesses and keep others informed about what they do.…

Customer Service is not going anywhere as long as companies have customers. Businesses are realizing the importance of using service to garner support and also stand out from the crowd. This is in addition to the given that a company’s products are good. Every business and person, almost on a daily basis, interacts with customer…

“Customer service means not reading from a script but reading the customer. It means knowing when to pay attention and when to give space.” – Erica Allison There may be many approaches to customer service, but the common thread would be to interact positively with customers and provide them with a level of customer service…

“Nobody raves about average.” – Bill Quiseng There is no dearth of information, no paucity of technology and as for companies, they are everywhere. Customers just love the attention they are getting and so obviously are increasingly demanding experiences that would be the difference between satisfaction and delight. Merely satisfying customers is no longer a…

“You’ve got to want to be in this incredible feedback loop where you get the world-class people to tell you what you’re doing wrong.” – Bill Gates When you run a business, feedback becomes an indispensable part whether you ask for it or not. If customers are satisfied they may not say so often, but…

“What gets measured gets done. And what gets recognised gets done again – and even better”. – Robert Crawford Great – you have managed to make customer service the top priority and number one goal for your company. `But how do keep it sustainable? Have you developed ways to know your customer and devised ways…

“A sale is not something that you pursue it is something that happens to you while you are immersed in serving your customer”. – Unknown Customers expect that every interaction they have with your company is pleasant and memorable. These experiences are what help to shape the opinions they have of your product and company…

“Technology and social media have brought power back to the people”. – Mark McKinnon It’s true – social media is exerting a kind of power that no one thought possible. Sometimes however, it could prove unpredictable and overpowering for businesses by being used as a nucleus by customers to spread negativity. Smart businesses channelize social…