Category: Customer Service

“There is only one boss: the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else.” – Sam Walton It is true and anyone who is running a business knows the above quote to be true. So much competition and each one hankering behind…

“If we don’t take care of our customers, someone else will.” – Unknown The market is huge and getting bigger by the day. Is it any wonder then that companies are scrambling to keep customers? There are companies who have managed not just to keep customers but also turn them in to raving brand evangelists…

“The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.” – Peter Drucker The spectrum of Customer engagement has changed significantly. It is no longer a one time or one-off ‘event’ but is now an ongoing and…

“As far as customers are concerned, you are the company. This is not a burden but the core of your job. You hold in your hands the power to keep customers coming back – perhaps even to make or break the company.” – Unknown The author of this quote may be unknown, but it points…

An earlier exposition spoke about the benefits of loyalty programs and their effect on customers and profits for companies. Loyalty programs have been around a long time but with time they have become better, more competitive and more strategic to allow companies to grab a bigger share of the customer’s pocket. Loyalty programs are not…

“Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution” ~ Rick Tate Customers are the lifeline of any company. Not only does their business mean success, but customer referrals greatly boost any…

“A buyer persona enables you create marketing content that is for someone and not everyone.” – Jeremy Victor The quote describes why knowing the customer personality before marketing and selling is important. In fact, the buyer’s personality makes for a very vital part for companies to successfully create products and campaigns to promote those products.…

It can be said in no uncertain terms that customers are vital to any business. There is no doubt also that dealing with customer demands and wants is tough and challenging but companies manage it since it is a given. However, there are some customers that are literally a ‘waste of time and resources’ since…

“To my customer – I may not have the answer, but I’ll find it. I may not have the time, but I’ll make it.-Unknown” Customer service is effective when the people responsible deliver it with creativity and innovation as art and follow the principles of carefully observing and applying its rules as a science. Exceptional…

Customer loyalty, as anyone running a business knows, is hard to get. It is almost like climbing a vertical mountain with a heavy pack of the other nuances of the business. If a company slips, the ground gained over ‘the mountain’ can be easily lost. To make matters worse, it costs any business, both big…