Category: Customer Service

“Trust is the basis of any customer-provider relationship. Without trust; you have no relationship” – Robert W Lucas Trust is being able to stand stolid and be able to believe in the capability, word or actions of someone. Without trust most human relationships and interactions would be baseless and meaningless. A customer’s trust is also…

“The true test of a business’ customer service effort is not when things are going right – but rather what is done when things go wrong” – Steve Ferrante Despite some minor details that vary, the general opinion in business circles is that retaining a customer costs relatively lower than attracting and gaining a new…

“I’m blessed to be able to work at something that I’m good at, and that I love. It’s not something I take for granted.”- Emmylou Harris Taking things for granted is that awful mistake we all make, albeit inadvertently. In all of the strategic errors that companies, even market leaders, make is of taking their…

“The purpose of a business is to create a customer who creates customers.”- Shiv Singh A large part of customer service is also delivered at the stage of selling. Such customer service representatives should focus not just on providing the relevant information regarding the product or service but also aim at building customer relationships that…

“If you understand everything, you must be misinformed” – Japanese Proverb In the rapidly changing market environment it is never possible to know everything about customers since what is known today becomes obsolete the next. Companies and Customers understanding each other, is about companies constantly monitoring the customers words, their behavior and needs. When companies…

Businesses have goals and the main being keeping customers happy throughout their journey with the company. Since the customer service is all about them, it would make sense that companies align customer service with organizational goals to get a well-rounded and sustainable business. Starting from the top level to the most basic level in the…

“The most basic and powerful way to connect to another person is to listen. Just listen. Perhaps the most important thing we ever give each other is our attention”.- Rachel Naomi Remen Each of us is listening or pretending to listen daily in different situations and with different people. Sometimes the pretence is discovered and…

Companies must take in to account the demographic factors / environment and identify for themselves markets they would like to target to promote and sell a particular service and or product. The focus is on the kind of people in that market that would most likely need and use the product being promoted. This marketing…

“We shall serve for the joy of serving; prosperity shall flow to us and through us in unending streams of plenty”. – Charles Fillmore The sentiment echoed by this quote truly embodies what happens to businesses that truly appreciate their customers. The truth is, whether businesses acknowledge it or not, that they will prosper or…