Category: Customer Service

  • Producing Compelling Customer Story Videos

    [et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|||” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog article goes here… Skip the %22Learn about…%22 link at the bottom ” background_layout=”light” text_orientation=”left” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] “Good customer success stories focus on storytelling,…

  • Challenges in Marketing to Customers

    Challenges in Marketing to Customers “Marketing is on the frontlines of revenue generation and fills a mission critical role in every organisation. Living in a chaotic and rapidly evolving environment is both challenging and energising,” – Anita Brearton Brands and businesses that operate in modern competitive markets face a raft of operational, financial, and marketing challenges. These…

  • Methods Customers use to Evaluate Companies

    “Customers evaluate companies on a variety of parameters. Companies can put in place development, marketing, and support processes to lower the perceived risk,” – James Thompson The competitive markets of modern times have helped to germinate many companies that have gained lofty heights in the fullness of time. That said, a less known reality pertains…

  • Effective Marketing for Even the Most Boring Products

    “Boring” does not exist. Brand owners and businesses should leverage the endless opportunities to tell meaningful stories from brands that are integral parts of consumers’ lives, either personally or in business,”– EcommerceLift.com Every product has a commercial destiny and enterprises should work to promote the sale of all items in the inventory. Exciting products such…

  • Biggest Annoyances for Customers with E-commerce

    “Annoyances matter, because they compound. The combined negative impact of the annoyances chips away at user satisfaction for e-commerce customers,” – Jakob Nielsen Multiple factors operate in the background of modern commercial enterprises and the customer experience is considered vital. Therefore, businesses strive to create unique experiences for their end users. E-commerce businesses, in particular,…

  • Are Email Newsletters Effective for Online Businesses

    “Email newsletters offer significant ROI and enable entrepreneurs to acquire new customers. The use of web-links in email newsletters helps to boost customer conversions,” – Marissa Stone Online businesses and e-commerce operators have emerged as mainstream commercial enterprises, and remain the focus of compulsions and obligations, which are part of traditional business enterprises. Online business…

  • Using Predictive Analytics to Engage Customers

    “Combining predictive analytics with cloud technologies can enable marketing research to take new strides that can dramatically improve customer engagement and retention,” – Ryan Gould Technology and technological progress have been traditional handmaidens of commerce since time immemorial. The Assyrians, Greeks, and Romans used appropriate seafaring technology to conduct sea-borne trade, while the modern titans…

  • Effect on Customers of Socially Responsible Companies

    “A socially responsible company operates marketing activities through the lens of broader concerns of society at large, such as social, legal, ethical, and environmental obligations. These firms allocate equal weight to profit, consumer satisfaction, and social well-being when evaluating business performance,” – Angel Cabrera Balance sheets are an important aspect of modern commerce because the…

  • Ensuring Maximum Leads and Conversions

    “Customer conversion is dependent on the right customer conversation,” – Steve Jobs Much like nature and natural processes, modern commerce is defined by competition and conflict, two attributes that are inextricably intertwined. Brands and companies must compete for customer dollars through enhanced market shares in order to thrive commercially and to expand the remit of…

  • Harnessing Customer Testimonials for Better Marketing

    “Customer testimonials send strong signals of trust because they are candid endorsements of your product by the people who actually use your product. Your customers will always be more persuasive than you,” – Gregory Scott Intangibles, such as customer goodwill and market reputation, are crucial for the modern business enterprise because these can make or…