Category: Customer Service

“Using video to connect with a prospect is so much more than a cold call. Video humanises the selling process,” – Jill Rowley Commerce and commercial ventures have always thrived using marketing and advertising devices. Video content has emerged as an important vehicle for marketing communications and advertising in the modern world. This emergence has…

“Marketing outreach plans have to create compelling content and intelligent messaging. For a truly effective campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling,” – Trent Anderson The domains of advertising and marketing are inextricably combined with the fundamental principles of modern commerce. These disciplines enable…

“Shipping continues to evolve as an area of competitive difference for e-commerce businesses. Small business owners can capitalize on shipping trends to compete with the bigger businesses on a more even footing,” – Jeremy Smith Commerce and its many practices have evolved down the ages in response to market trends, customer demands, regulatory environments, and…

“Jingles are a form of sound branding in which lyrics are modified to appropriately advertise the product or service. Advertisement buyers use jingles in radio and television commercials,” – AwesomeQuotes The art and science of marketing has evolved considerably and now includes a range of devices that can be deployed through various advertising platforms. Television…

“The new age shopper has so much information at his fingertips there has been a dramatic shift in the balance of power between consumers and retailers,” – DrapersOnline.com The age of information and electronic connectivity has moulded and transformed key aspects of human existence, such as communication, commerce, education, healthcare, travel, and warfare. The rise…

“A robust program for supporting employee health, happiness, and well-being was once considered a luxury. Today it is increasingly considered a strategic imperative,” – FitForWork.org Modern workplaces are bustling sites of diversity that must necessarily support a wide range of personalities, ethnic backgrounds, social choices, cultural mores, work ethics, and personal preferences. As businesses become…

“In today’s fast-paced world it is easier than ever to connect with online audiences to grow your customer base. Social media is a great way to connect with your customers,” – John Rampton The advent of a raft of electronic connectivity platforms and technologies, such as the mobile Internet, smartphones and tablet devices, satellite connectivity,…

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them, preferably in unexpected and helpful ways” – Richard Branson There is indeed a great reason behind why some businesses are more successful than some other ones. While this might be true that new businesses are taking…

“Promotional videos are designed to promote businesses, products, or services. The enjoyment of video advertisements increases purchase intent by 97% and brand association by 139%,” – Unruly Media Customer engagement has emerged as a seminal mantra in the world of commerce as brands, businesses, and enterprises compete to enhance their remit and seek out a…

“The majority of the brands who do focus on a post purchase experience do so with a single confirmation email. This lists the price, description of the product, and a delivery estimate,” – Shep Hyken A brand or an entrepreneur can choose to create and implement policies that monitor the customer’s experience with a product…