Category: Customer Service

  • The E-commerce Mistakes that Drive Customers Away

    “89% of shoppers have stopped buying from online stores after they experienced poor customer service,” – John C. Maxwell The concepts and practices of electronic commerce, or e-commerce, exploded in the business world with the mass advent of electronic communications technologies such as the global Internet. Over the years, e-commerce has emerged as a powerful…

  • Ensuring a Positive Effect on Customers through a Promotional Banner

    “The promotional banner has become one of the most preferred methods for advertising both indoors and out due to the wide range of layouts, custom options and sizes offered,” – Nicholson Baker The commercial world needs to advertise its products and services using publicity campaigns. These can be viewed as a commercial obligation that is…

  • Importance of Email in a Multi-Channel Customer Service World

    “One huge advantage of email versus social media is email’s linear delivery model,” – Jay Baer In the world of modern commerce, customer service has evolved into a fine skill that operates through multiple channels such as telephone, text messages, email, social media, websites, and face-to-face interactions. The propagation and distribution of customer services through…

  • Reasons for Mobile Customer Service Failure

    “The ability to deliver effective customer service via mobile devices with smaller screens will help brands and organizations to deliver service and support via smart objects, smart appliances, and more in the future,” – Robert Morris Customers, clients, and modern business enterprises operate in electronically networked environments that are dominated increasingly by connected mobile devices,…

  • Personalising Customer Service for all Customer Age Groups

    “Personal service is about making the customer feel like they’re doing business with a human, not a company,” – David Weinberger Modern businesses, brands, and enterprises need to engage with their clients and customers in an open, dignified, but friendly manner. Personalising customer service is one of the techniques that can be used by businesses…

  • Ways to Justify Investment in a Customer Contact Centre

    “Cloud-based call management, recording and intelligent call analytics are a crucial tool in enabling businesses to improve their sales performance and deliver excellent customer service,” – James Slaney Business leaders have often viewed a customer contact centre as a load on business bottom lines because such centres are, inter alia, primarily driven by paid employees,…

  • Importance of Knowledge Management in Customer Service

    “Knowledge management is not a shrink-wrapped thing in a box, it’s a discipline,” – Scott Elliot Modern businesses and enterprises operate in intensely knowledge-driven environments that were made possible by a variety of electronic knowledge sharing mechanisms, the global information highway, and a modern emphasis on data capture and dissemination. The catch phrase of knowledge…

  • Simplicity is the key to Customer Engagement

    “In addition to bringing new levels of simplicity, customer engagement platforms should streamline daily operations, reduce costs, and allow customers to engage with brands how and when they wish,” – Oman Air Customer engagement should be the bedrock of every business enterprise because customer dollars are critical to achieving business outcomes. We could say that…

  • Top Features of a Most Effective Website

    “Websites promote you 24/7 and no employee will do that,” – Paul Cookson Online technologies dominate the world we live in and therefore, an effective website is a pre-requisite for most businesses in modern times. We must note that a website may be viewed as ‘old school’ in certain quarters, but there is no denying…

  • Aspects of a Successful Re-engagement Campaign

    “If you are not involved and don’t have re-engagement, you don’t have a campaign at all,” – Keri Jaehnig Enterprises thrive on client and customer relationships and the business outcomes that drive such interactions. However, the modern customer tends to be a finicky creature that is subject to all manner of marketing spiels and selling…