Category: Customer Service

“From creating and driving trends to fostering brand loyalty and word-of-mouth marketing, there are many uses for tactics that can help you influence your customers’ behaviour,” – Angela Stringfellow Influencing customers using positive means remains one of the core aims of modern business enterprises. This is imperative because modern customers and clients are subject to…

“Too many promotions, pitiful attempts at humour and slang, and failing to respond to queries or criticism all irritate consumers and provoke them to un-follow brands,” – William Comcowich The electronic ubiquity of the age we live in offers businesses and brands many methods to connect with customers. Marketing departments often use all the means…

“There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service,” – Gary Vaynerchuk The world of commerce thrives on profit because the profit motive drives enterprises to attain business outcomes. Beyond profit, every business…

“If you know that your prospect harbours some doubts about your offer, deal with them! Meet the scepticism head on and you can overcome it,” – Ivan Levison Businesses can help to remove buyer scepticism by communicating openly with clients and customers. This stance is important for businesses because it helps them to cultivate and…

“Credibility is a business leader’s currency; with it, he or she is solvent; without it, he or she is bankrupt,” – John Maxwell Every business organization should develop certain attributes, such as market credibility, investor trust, supplier confidence, a sound business reputation, and happy customers. The importance of credibility remains paramount because even though this…

“A brand is no longer what we tell consumer it is, it is what consumers tell each other it is.” – Scott Cook What makes an advertising video successful? A successful ad is one that catches attention of the viewer and evokes some sort of response. Often it does not even matter if that response…

“Companies will find greater long-term success in their marketing efforts if they root their strategic plans and tactics in being more human and understanding human nature and behaviour,” – Aliza Sherman The art and science of marketing is critical to every modern business enterprise because marketing attracts customers, deepens customer interactions, drives sales, helps businesses…

“Defining and connecting with your target audience is the single most important business decision you can make as an entrepreneur,” – Saskia Gregory Sophisticated modern marketing paradigms make it imperative for businesses to identify their audiences, create meaningful brand engagement strategies, and devise the means to stay connected with the target audience. These activities are…

“Social proof is more important than ever. Your customers are influenced by ‘real people’, so leverage this in your marketing,” – Say Quotable Marketing and selling activities figure prominently among the core objectives of a business enterprise. These exercises help a business to sustain commercial activities, expand operations, create new products, and to stay relevant…

“Ad or site content that tries to mislead site visitors threatens customer safety. These include unsubstantiated claims, free offers or price promises, misleading ads, and promotion of third party products and services,” – Bing Ads The global Internet has emerged as the biggest marketing platform in human history and enterprises have devised multiple means to…