Category: Customer Service

“The best advertising is done by satisfied customers,” – Philip Kotler Advertising remains a critical aspect of the commercial world because this industry helps brands and companies to attain visibility in crowded markets. While commerce is driven by competition and the quest for profits, advertising is the hand maiden that enables brands to stand up…

“A picture is worth a thousand words but your brand’s visual identity is worth much more,” – Jeremy Miller Enterprises that own a brand or brands need a visual identity that combines colours and fonts to create a unique brand image. The said image helps the brand to create an exclusive identity and therefore, the…

“Personalization is a chance to differentiate at a human scale, to use behaviour as the most important clue about what people want and more important, what they need,” — Seth Godin Entrepreneurs, companies, businesses, and enterprises deploy various marketing techniques to communicate with and sell products and services to their clients and customers. Marketing tactics…

“E-mail has an ability that many channels don’t: creating valuable, personal touches at scale,” – David Newman Customer loyalty remains an interesting concept in the world of commerce; this intangible is directly linked with customer retention and business efforts targeted at expanding the customer base. Better loyalty emails represent one of the means by which…

“Your organization might be well-meaning but still ruining your customer’s day” – @jeanniecw Customer engagement represents the lifeblood of every business. The modern enterprise must actively court and engage with customers in order to thrive in competitive markets marked by a multiplicity of brands, businesses, and enterprises. We must bear in mind that customer engagement…

“Without promotion, something terrible happens – nothing!” – P. T. Barnum Modern businesses operate in competitive and crowded markets spread across multiple continents and many time zones. The creative enterprise and the commercial organization alike face a business imperative to stand apart from the competition in their pursuit to create a distinct identity that will…

“Customer-centricity should be about delivering value for customers that will eventually create value for the company,” – Robert G. Thompson Every business enterprise seeks to grow and diversify in an attempt to expand its operations and to generate greater profits. One of the methods to achieve these goals is to institute customer-centricity in every aspect…

“Social media marketing is about identifying the essence of engagement,” – Edgerank Checker Social marketing represents the latest trend in brand marketing strategies in the connected world we live in today. This poses no surprise when we consider the fact that social media technologies have become ubiquitous and are uniquely engineered to help brands to…

“Promotional products have often been overlooked, but savvy marketers realize the impact promotions have in reaching a specific target audience,” – Jodi Rudick Businesses can choose to deploy small items – such as pens, pencils, T-shirts, tote bags, coffee mugs, etc. – branded with a company logo or a corporate slogan to promote their products…

“Texts can include more than mere text. They can include links to websites, apps, touch-to-call phone numbers, store locators, price alerts, boarding passes, event tickets, event reminders, pictures, and animation,” – Shep Hyken The cell phone-based text message represents technology of recent vintage, but has proved itself to be a versatile medium of communication. Every…