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Importance of a Positive Attitude in Customer Service
Image by Waewkidja on Freepik What is a Positive Attitude in Customer Service? A positive attitude in customer service is simply about remaining calm during interactions, making every effort to build robust relationships with customers, and ensuring that customers view the company as authentic through their demeanour. “Customer Service is not a department. It is…
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Increasing Customer Click Through on Emails
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read – Leo Burnett In today’s world, when online marketing is all about leveraging social media, email marketing has become rather old hat. Increasing customer click through is not something too many people talk about these days. According to…
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Reasons Customers May Damage Company Reputation
“The reputation of a thousand years may be undermined by the conduct of one hour” – Japanese Proverb Every company would have customers, and would be selling those customers goods or services. The customers expect that companies deal with them efficiently, remain courteous, treat them as important, and offer speedy recovery when things go wrong.…
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Reasons Customers Complain about Brands
Photo by Moose Photos “Your brand is what other people say about you when you’re not in the room”. – Jeff Bezos, CEO, Chairman, and Founder, of Amazon A brand is more than just a name, symbol, or design that sets you or your product apart from others. The process of branding is a lot more…
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Successful Negotiation with Customers
“The best move you can make in negotiation is to think of an incentive the other person hasn’t even thought of – and then meet it” – Eli Broad In today’s world, the skill of successful negotiation is one that anyone must have. In fact, it is one of the top skills for job candidates…
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Adapting Language and Tone for Customer Communication
“Always strive to understand your customers’ likely emotional state.” Adapt your word choice and tone accordingly” – Jay Ivey Among the top ways to building sound relationships with customers is effective communication and this is possible when a company is able to tailor its messages to suit the target audience. It is imperative for a…
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Increase Sales through Existing Customers
“The essence of selling is figuring out how what you’re offering will help customers accomplish their objectives–not your objective, their objectives. Anything else is pointless and self-serving.” – How One Entrepreneur Learned to Sell Building and sustaining a successful business is not easy in today’s competitive marketplace. The key to keeping a strong business is…
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Improve Customer Experience on the Company Website
“A business is simply an idea to make other people’s lives better.” – Sir Richard Branson The business world today is the age of the customer, and it is in the best interest of companies to do whatever they can to improve customer experience on the company website, and every customer communication channel. Reports and…
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Find Your Brand Influencers
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook We know how many players there are in the market today, and how much information goes to customers – existing and potential – each day. Often customers are so overwhelmed that they…
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Most Effective Ways to Reach Your Target Audience
“Customers buy for their reasons, not yours” – Orvel Ray Wilson You had a great idea and have been able to cobble together the resources, funding and the wherewithal to create a unique service or product out of that idea… Excellent so far! However, you now come to the biggest challenge of all: reaching a target…
