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Digital Asset Management for Customers
“Digital Asset Management empowers content marketers to deploy the right visual content to the right channel, in the right format, at the right time, for the right audience.” – Widen – Digital Asset Management Digital asset management or DAM is about how a company uses practices, software, and policies to monitor and optimally use the…
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Reasons for and against Outsourcing Marketing Efforts
“In your business, do what you love and outsource the rest. Remember you’re the boss” – First Step Virtual Assistant We know that today, marketing is an inextricable part of service to customers. Marketing efforts cannot survive in isolation and must reflect the efforts of a company to look at things from the customer’s perspective.…
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Understanding the Changing Preferences of Customers
Photo by Mikael Blomkvist “Customers are defining themselves less by how many things they own and more by how curate their lives are in terms of possessions and experiences.” – IFS Blog In the dynamic world of business today, nothing seems stable. Even customers, who for a while back had fewer expectations and limited preferences, have…
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Helping Customers Choose Products
“Don’t find customers for your products find products for your customers.” – Seth Godin We have discussed this before – customers of today have a seemingly endless number of options and choices ranging from the companies in the market to their offerings. Each one is constantly competing with each other vying for the attention for…
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Giving Customers Reason to Return
“Sales Go Up and Down, Service Stays Forever” – Jason Goldberg As a company, do you realize / understand the importance of customers in the success of your business? We would presume that you do – to the extent that you would say they are critical and quintessential to success. It is simple really –…
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Importance of Regular Communication with Customers
“Good and honest heart felt communication is the key to a good strong relationship” – Picture Quote In any sphere of life, communication is extremely important and critical. Depending on the kind of communication, relationships are made or broken. In the world of business, regular communication with customers is of utmost importance when trying to…
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Value of Happy Customers
“Happy Customers have the deepest pockets, focus on delivering as much creative value as you can” – SayQuotable It seems self-explanatory that there the value of happy customers is extremely high for companies. Research proves that customers, who have a great experience with a brand, spend at least one-third of their income on such brands…
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Reading your Customer’s Mind Consistently
“To succeed in business you need to be original, but you also need to understand what your customers want.” — Richard Branson Reading your customer’s mind is a stronger way of saying that companies must know and understand their customers to the extent of being able to predict what they want and how they want.…
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Etiquette when Texting Customers
“Customer service saves time. When you do it right the first time, you don’t have to fix it the next time.” – Shep Hyken Despite being one of the ‘traditional’ means of communication, texting or SMS (short message service) continues to be popular. Companies continue texting customers as a means of two-way communication – customers…
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Reasons why Live Chat Fails for Customers
“We are moving more and more towards live chat support, because it makes it easier for us to quickly fix the problem.” – David Freer We know that in today’s fast-paced world, customers constantly seek companies that would make their lives easier, and provide service that is fast and effective. Keeping this requirement in mind,…
