Yonyx Posts

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.” – Katharine Paine The market continues to become competitive – irrespective of which part of the globe a company operates within. To make matters worse companies must contend with low priced competitors – who may or may not offer…

“Real marketing seeks to attach to existing or even latent behaviour of our customers by humbly offering up and inserting perfectly placed instants of value, maybe even magic, into the human mix of natural and multiplying mobile behaviours.” – Thom Kennon In this world of digitization, it would be impossible to find a company and…

“Motivation will almost always beat mere talent.” – Norman Ralph Augustine The quote rings true – motivation is crucial for the performance of people in their everyday lives. In companies, it is essential to keep the workforce motivated, and amongst the most stressed and high-pressured roles in a company are the ones that exist in…

“Your earning ability today is largely dependent upon your knowledge, skill and your ability to combine that knowledge and skill in such a way that you contribute value for which customers are going to pay.” – Brian Tracy Cold hard cash flow is extremely essential today, especially when running a business. A healthy cash flow…

“There’s a big difference between a satisfied customer and a loyal customer. Never settle for “satisfied”. – Shep Hyken With so many options, distractions, and enticing offers, gaining and retaining customers is becoming an increasing challenge for most companies. This also means waning interest on the part of customers to remain loyal with a single…

“No longer can you passively market products and services to any anonymous customer base. With the rise of influence marketing, your customer is marketing.” – Reuven Chohen In the business world today it would be hard for any company to remain competitive if it does not have the support of its customers. The most important…

“Motivation is what gets you started. Habit is what keeps you going” – Jim Rohn Several industries today practically survive by creating, moulding, and building customer habits. Their business models, incentive programs, and even products focus on creating consumer habits – without which most companies would probably shut down. We believe that with so much…

“Customers want to make informed decisions based on useful information, valuable engagements and brand affinity” – Dane Brookes When companies engage in branding and promotional activities, it is obviously with the aim of raising awareness about their brand and products, and engaging the attention of customers such that they buy. However, most companies are unable…

“The quality of the experience will be remembered long after the price has been forgotten.”- LinkedIn Every company seems to claim that their products are the best, easy to use, best in class, and other such words describing the user-friendly ‘nature’ of their products. However, what is missing is whether this usability can be likened…

“An investment in knowledge always pays the best interest.” – Benjamin Franklin A company must have customer knowledge. Why – simply because by definition this knowledge is about understanding customers in totality – their needs, goals, wants, emotional reasons for buying, and other such aspects. Without this knowledge, it would be impossible for a company…