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Your Company could be Confusing Customers
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook Going by the quote above it seems clear that unless customers know what they are getting from a company and are able to get value from what they receive, they…
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Compelling Ways to Get Customers Share Content
“Whatever your methods, find a way to incorporate a social element into every marketing campaign you run by finding compelling reasons for people to share. That’ll make every dollar you spend on marketing look like two.” – Sanjay Dhalokia From not being there to touching every part of our lives, social media has come a…
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Increase Brand Value through Employee Experience
“Employees engage with employers and brands when they’re treated as humans worthy of respect.” – Meghan Biro The strongest brands rake in the moolah – right. They help a business to grow and generate huge volumes in sales and are popular despite being priced at a premium. Such brands enable better margins, profits, and attract…
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Take the Stress out of Customer Buying Decisions
“The customer is not always right, but your job is never to show them how they’re wrong. Your job is to be professional, courteous, accommodating….and to demonstrate emotional maturity…even (and especially) under stress.” – Steve Dorfman It may seem too much of a task for a company to not only provide top class service, but…
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Staying Professional in the Face of Customer Complaints
“When a customer is upset, remember that you’re dealing with a person, not a problem.” – Marilyn Suttle Anyone running business would know that keeping customers happy is no mean task. In fact, there would hardly ever be a time when a business would have all happy customers. Unhappy customers mean complaints – inevitably. However,…
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Instilling Customer Service in Every Employee
“It’s much harder to provide a great customer service than I would have ever realized. It’s much more art than science in some of these other areas and not just about the facts but about how you are conveying them”. – David Yu Unless customer service becomes part of a company’s culture, it would be…
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Understanding Customer Needs and Wants
Photo by Andrea Piacquadio “The golden rule for every business person is this: ‘Put yourself in your customer’s place.” – Orison Swett Marden If you are running a business, then everything about your customers becomes ‘your business’. This includes their feelings, emotions, and an understanding of what every customer needs and wants. But, how is that…
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Turning Negative Customer Reviews to a Positive
“Negative Customer Reviews can be a blessing in disguise if you know how to use them to your advantage.” – sweettoothrewards.com Every business needs customers and with them come their feelings, behaviours, attitudes, opinions, and the ability to voice each of these. With people practically ‘living’ inside of the online world, it would be imprudent…
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Offering Credit to Customers
“Cater to your customers’ lifestyles. It will create instant rapport and a lasting sense of “I belong here.” – Marilyn Suttle Something that every business owner and company would know is that the realm of customer service is a rather large and complex one. Anything that concerns the customer directly (and indirectly) is part of…
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Steps to Customer Service Personalization
“By far, the most requested improvement from customers was “Better Human Service” – Genesys Global Survey, 2009 Every company now can claim that they provide customer service – they have to. However, going by the statement above from the survey it is clear that customer service personalization is what customers want. They want tailored experiences,…
