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Increasing Conversions through Emails
“Customer Conversion is dependent on the right customer conversation.” – Rasheed Ogunlaru It may be one of the more traditional methods of communicating, but there is no doubt that getting in touch with existing and prospective customers via email, is still alive and ‘kicking’. Growing a business is tough – more so when it is…
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Impact of Employee Stress on Customers and Business
“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve…
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Respecting Customer’s Time – Provide Self-Service Options
Photo by Liza Summer “Customer Service is everything and anything that touches a customer – directly or indirectly. Customer service means servicing customers and it’s so much more than just solving problems or addressing complaints. Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today’s increasingly…
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Setting Standards of Customer Service within your Company
“Good customer service begins at the top. If your senior people don’t get it, even the strongest links further down the line can become compromised.” – Richard Branson In the previous exposition, we spoke about keeping customers committed and how it contributes to the overall success of a company. We will look at setting standards…
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Keeping Customers Committed to your Company
“All customers are partners in your mission”. – Shep Hyken We know that customer loyalty is now an ephemeral quality – you might find some rare companies that enjoy this status. If you are not one of them, you know that keeping customers committed is possibly one of the hardest things you have to do.…
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Simple Ways to Leave an Enduring Impression on Your Customers
“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” – startingwitha.com There is an old expression – “You never have a second chance to make a first impression.” True as this maybe, the fact is that a first great…
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Encouraging Customer Feedback – Clear, Precise, Useful
Every company must solicit customer feedback. That is probably the easy part. The challenge lies in encouraging customer feedback on the survey questions. The reasons for this could be many – lack of interest / time, a customer may be unable articulate expectations, the questions could be poorly structured such that elicit only yes or…
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Making your Brand Valuable
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz Any organization has…
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The Best Ways to Form Robust Customer Relationships
“It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.” – Mark Cuban With the rise in options for customers, let us…
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Doing a Great Job of Driving Customers Away
“As well as word-of-mouth, dealerships need to be aware that disgruntled customers now have a plethora of avenues down which they can vent their displeasure”. –www.spidersnet.co.uk Let us just say that this exposition is a quirky take on what companies constantly do and the experiences they give, that qualify as a great job of driving…
