Yonyx Posts

“To lose a customer and replace it is very expensive. It’s critical that we have low churn…The investment we make in having a live person pays for itself in the long term.” – John Nee Customer Churn is possibly one of the worst aspects of any business. It can, if left unchecked, completely destroy a…

“When a customer asks what no one else has ever asked, pay close attention” – Ron Kauffman The human brain is a marvel of creation. However, it does have its constraints and can hold only a limited amount of information before it begins to feel tired, bored, and distracted. This in turn means that a…

“He who gives when he is asked has waited too long.” – Lucius Annaeus Seneca The quote above amply explains what proactive customer service should be about, and why such service would be important to customers. This kind of service strategy is not new, and is extremely effective in gaining and retaining customers, but still…

“The moment you make a mistake in pricing, you’re eating into your reputation or your profits.” – Katharine Paine The market continues to become competitive – irrespective of which part of the globe a company operates within. To make matters worse companies must contend with low priced competitors – who may or may not offer…

“Real marketing seeks to attach to existing or even latent behaviour of our customers by humbly offering up and inserting perfectly placed instants of value, maybe even magic, into the human mix of natural and multiplying mobile behaviours.” – Thom Kennon In this world of digitization, it would be impossible to find a company and…

“Motivation will almost always beat mere talent.” – Norman Ralph Augustine The quote rings true – motivation is crucial for the performance of people in their everyday lives. In companies, it is essential to keep the workforce motivated, and amongst the most stressed and high-pressured roles in a company are the ones that exist in…

“Your earning ability today is largely dependent upon your knowledge, skill and your ability to combine that knowledge and skill in such a way that you contribute value for which customers are going to pay.” – Brian Tracy Cold hard cash flow is extremely essential today, especially when running a business. A healthy cash flow…

“There’s a big difference between a satisfied customer and a loyal customer. Never settle for “satisfied”. – Shep Hyken With so many options, distractions, and enticing offers, gaining and retaining customers is becoming an increasing challenge for most companies. This also means waning interest on the part of customers to remain loyal with a single…

“No longer can you passively market products and services to any anonymous customer base. With the rise of influence marketing, your customer is marketing.” – Reuven Chohen In the business world today it would be hard for any company to remain competitive if it does not have the support of its customers. The most important…

“Motivation is what gets you started. Habit is what keeps you going” – Jim Rohn Several industries today practically survive by creating, moulding, and building customer habits. Their business models, incentive programs, and even products focus on creating consumer habits – without which most companies would probably shut down. We believe that with so much…