-
Understanding Brand Loyalty and Affinity
“Customers want to make informed decisions based on useful information, valuable engagements and brand affinity” – Dane Brookes When companies engage in branding and promotional activities, it is obviously with the aim of raising awareness about their brand and products, and engaging the attention of customers such that they buy. However, most companies are unable…
-
The ‘True’ Meaning of Customer Experience
“The quality of the experience will be remembered long after the price has been forgotten.”- LinkedIn Every company seems to claim that their products are the best, easy to use, best in class, and other such words describing the user-friendly ‘nature’ of their products. However, what is missing is whether this usability can be likened…
-
Importance of Customer Knowledge
“An investment in knowledge always pays the best interest.” – Benjamin Franklin A company must have customer knowledge. Why – simply because by definition this knowledge is about understanding customers in totality – their needs, goals, wants, emotional reasons for buying, and other such aspects. Without this knowledge, it would be impossible for a company…
-
Do Customers Love or Hate You?
“Brands that love customers find customers that love brands.” – Boomtown Your company’s image depends on the perception of its customers. This would be true for any company. Hence, it is important for your company to assess constantly whether customers love or hate you – depending on which, your company would need to make its…
-
Incentivizing Customers to Buy More
“I believe in incentivizing people. If you can incentivize people in anything; whether it is in politics; in life; in spirituality; in business; just take care of folks. Incentivize them and all of a sudden it’s amazing the difference you will see.” The market is more crowded than ever – similar products and services, similar…
-
Customer Data to Generate Positive Business Results
“Analytical software enables you to shift human resources from rote data collection to value-added customer service and support where the human touch makes a profound difference.” – Bill Gates Every company today (at least most) know the importance of collecting, collating, and applying customer data to generate positive business results. However, many struggle with doing…
-
Ways to Gain Overseas Customers
“You are like a global market. You can’t hide yourself from global customers! Make a global exposure of your dreams and you will achieve global success!” – Israelmore Ayivor At some point, if you have done a lot right, your company would realize the need to spread its business out the home country. You would…
-
Best Ways to Impress your Customers
“Don’t be fooled by the signature at the bottom of your payroll check – the guy who signed the check didn’t put the money there – your customers did.” – Jeffery Gitomer The quote above is possibly one of the most appropriate ways to describe why your company must keep service standards high – it…
-
Many Reasons why Customers Complain
Photo by Andrea Piacquadio “Be thankful for customers who complain. You still have the opportunity to make them happy.” – Smith Management Group It would be so great if a company did everything right ensuring that its customers were always happy. However, we know that would be a utopian situation and one that does not exist.…
-
Resolving the Customer Problems Highlighted by Surveys
Photo by Towfiqu barbhuiya “We all need people who will give us feedback. That’s how we improve.” – Bill Gates Customer feedback is essential for any company, to get a better understanding of what customers need and expect. All companies seem to claim that they do gather such feedback in some way and do so…
