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Proactive Customer Service is Critical for Success
“We’re taking a proactive approach, instead of waiting or seeing if anything happens.” – Mike Stack There is no better truth in the realm of customer service than what is mentioned in the quote above. No business can or should remain in reactive mode with regard to service – that is waiting for customers to…
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Landing Big Business Customers
“Chase the vision, not the money, the money will end up following you.”- Tony Hsieh Landing big business customers is the dream of every company and for which companies put in place a number of tactics and strategies. However, looking at statistics and data, they show that a very large number of businesses do not…
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Companies now need Customer Service Super Heroes
“The phrase Hero-Class Customer Service embodies the concept that every delivery of superior customer service involves a hero of some sort.” – customersThatstick.com There is enough research and data to show that a very large number of customers agree that if they receive shoddy service and poor experiences from a company, they would take their…
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When Customers Do Not Complain
“91% of customers don’t always complain when they receive poor customer service, with over 40% of them thinking it is not worth complaining as companies simply don’t care.” – report by Rapide There was a time when the fact that customers do not complain would have been a good thing – not anymore. With so…
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Minding your Tone when Dealing with Customers
“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms” – Simon Mainwaring Research and experiments have shown that the tone used when dealing with customers has a measurable and lasting impact on their perception. Depending on the tone, customers can perceive the brand to…
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Mobile Text Messaging to Connect with Customers
“End users not technologies shape the market. Consequently, marketers need to stay abreast not only of technological developments but also of the way people respond to them.” Matt Haig Several new ways of communicating have emerged and continue to ‘pop up’ each day. One of the most popular methods was mobile text messaging. However, we…
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Managing Customer Service through Social Media
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner Despite the popularity of social media, it continues to be scary and…
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Do Customer Loyalty Programs Work?
“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.”- Valerie Maltoni In business, anything that customers like and benefit from would be deemed as ‘working’. Therefore, to know if customer loyalty programs work, a business should be able to answer in…
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Things to Consider that Might be Annoying your Customers
“No matter what business you’re in, to thrive you must fight the presumption that you know your customer.” – Jeremy Gutsche As the market becomes increasingly competitive, louder, confused, and harried, customer patience conversely seems on the decline. They want things to happen, for companies to pay attention to their needs, to receive top class…
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Important to Keep in Touch with Prospective Customers
“It’s about freely communicating and responding through touch and keeping connected to another person physically.” – Sue Lauther In the last exposition, we spoke about putting in efforts to turn a cold lead to a buying customer. We also mentioned that it may not always be possible to get people to start buying immediately, and…
