Yonyx Posts

“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases” – Simon Mainwaring The success of any business now…

“Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage, and maintain a series of conversations taking place with certain cultural landscape specific to their business goal.” – Simon Mainwaring Change is inevitable in…

“The only way to win at Content Marketing is for the reader to say, ‘this was written specifically for me’.” – Jamie Turner Gaining customers regularly is perhaps what makes for the sweetest dreams of any business owner. There are of course, several methods, tools, and strategies to help companies achieve these dreams. One of…

“Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the center of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive…

“Business is a game, played for fantastic stakes and you’re in competition with experts. If you want to win, you have to learn to be the master of the game.” – Sidney Sheldon It would be safe to say that every company would seek business expansion – at all times. However, to ensure that the…

“The future of mobile means a more intricately connected ecosystem of applications. The ‘walled gardens’ will be torn down and roads and bridges between apps will be constructed. The relationships between the apps that a user has installed on their phone will become exponentially more important to both the consumer and the business themselves.” –…

“If you wait for customers to tell you that you need to do something, you’re too late. Good business leaders should be half a step ahead of what customers want, i.e. they don’t actually quite know they want it. That’s what innovation’s about. With Plan A, we didn’t wait for the consumers to tell us.”…

“Keep our competitors focused on us, while we stay focused on the customer” – Jeff Bezos Businesses that have been around for a while, know that market competition has become stronger, fiercer, and a lot more than ever before. While it is challenging to compete with an increasing number of players vying for the attention…

“Referrals aren’t given easily. If you don’t take the time to establish credibility, you’re not going to get the referral. People have to get to know you. They have to feel comfortable with who you are and what you do.” – Ivan Misner It is a fact of business now that prospective customers are more…

“Customers set up a hierarchy of values, wants, and needs based on empirical data, opinions, word-of-mouth references, and previous experiences with products and services. They use that information to make purchasing decisions.” – Regis McKenna   Customer behaviour simply put is the decisions that lead to actions, resulting in the buying pattern of a customer.…