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Understanding Customer Experience Failure
“Success is the ability to go from one failure to another with no loss of enthusiasm.” – Sir Winston Churchill It is critical to understand customer experience failure since what customers go through with a company, has a bearing on their decision to stay or leave. Despite the fact that most companies claim that customer…
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Stay Authentic to Gain More Customers
“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams To stay authentic for a business would mean that it is consistent, reliable, and dependable – always doing what it says. A company that is able to display authenticity through…
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Ways to Really Getting to Know your Customers
“We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out consumers are harder than the enterprise because the consumer will not give you a second chance”- Eric Schmidt Irrespective of what your (or another) company believes, there is always scope and many ways to really…
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Managing Crisis Well is Great Customer Service
“Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.” – Andy Grove The fact is in business bad things do happen, and despite best efforts, a company would face some kind of crisis that could challenge its very foundation. Such unforeseen circumstances could have debilitating and devastating effects…
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Understanding Personalization and Customization to Serve Customers Better
“Custom buttons go to the heart of the personalization we’ve done. We wanted a scalable way by which each user could customize the toolbar in a meaningful way.” – Sundar Pichai The reason for the quote above is to state what most people seem to err at – personalization and customization are not the same…
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Have a Dialogue with Customers – It is What They Prefer
“The future belongs to brands that do more than pay lip-service to real dialogue and recognize that their customers want them to believe in something.” – James Murdoch Both customers and businesses know that the balance of power has shifted suddenly and significantly from companies to customers, placing a lot of control and influence in…
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It is All about Customer Engagement
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” – John Russell If you have been in business and support customers, you would probably say that you know all about customer engagement – and you could be right. However, given that customers…
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A Customer Service Roadmap is a Tool for Success
“Customer support is an amazing reservoir of insights into what needs to change about the product…We prioritize our roadmap directly based on these insights. This has helped us to evolve our product and release features which we know in advance people will love” – Joel Gascoigne Companies are mushrooming everywhere, with each one claiming that…
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Important to Understand the Customer Buying Process
“Help me understand the buying process and what my options are – so I can make an educated decision.” – Consumer expectation Customers now cannot be misled and neither will they settle for anything but the best, and expect that they be provided with complete information. Their expectations are clear – as mentioned above –…
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Stop Breaking Promises to Customers
Photo by Nathan Cowley “Losers make promises they often break. Winners make commitments they always keep”. – Denis Waitley We will begin with an oft-repeated cliché – there can be no business without customers. Every business has the responsibility of keeping its customers happy. They remain happy when a company lives up to their expectations and…