Yonyx Posts

  • Making your Brand Valuable

    “In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz Any organization has…

  • The Best Ways to Form Robust Customer Relationships

    “It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.” – Mark Cuban With the rise in options for customers, let us…

  • Doing a Great Job of Driving Customers Away

    “As well as word-of-mouth, dealerships need to be aware that disgruntled customers now have a plethora of avenues down which they can vent their displeasure”. –www.spidersnet.co.uk Let us just say that this exposition is a quirky take on what companies constantly do and the experiences they give, that qualify as a great job of driving…

  • Your Company could be Confusing Customers

    “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook Going by the quote above it seems clear that unless customers know what they are getting from a company and are able to get value from what they receive, they…

  • Compelling Ways to Get Customers Share Content

    “Whatever your methods, find a way to incorporate a social element into every marketing campaign you run by finding compelling reasons for people to share. That’ll make every dollar you spend on marketing look like two.” – Sanjay Dhalokia From not being there to touching every part of our lives, social media has come a…

  • Increase Brand Value through Employee Experience

    “Employees engage with employers and brands when they’re treated as humans worthy of respect.” – Meghan Biro The strongest brands rake in the moolah – right. They help a business to grow and generate huge volumes in sales and are popular despite being priced at a premium. Such brands enable better margins, profits, and attract…

  • Take the Stress out of Customer Buying Decisions

    “The customer is not always right, but your job is never to show them how they’re wrong. Your job is to be professional, courteous, accommodating….and to demonstrate emotional maturity…even (and especially) under stress.” – Steve Dorfman It may seem too much of a task for a company to not only provide top class service, but…

  • Staying Professional in the Face of Customer Complaints

    “When a customer is upset, remember that you’re dealing with a person, not a problem.” – Marilyn Suttle Anyone running business would know that keeping customers happy is no mean task. In fact, there would hardly ever be a time when a business would have all happy customers. Unhappy customers mean complaints – inevitably. However,…

  • Instilling Customer Service in Every Employee

    “It’s much harder to provide a great customer service than I would have ever realized. It’s much more art than science in some of these other areas and not just about the facts but about how you are conveying them”. – David Yu Unless customer service becomes part of a company’s culture, it would be…

  • Understanding Customer Needs and Wants

    Photo by Andrea Piacquadio  “The golden rule for every business person is this: ‘Put yourself in your customer’s place.” – Orison Swett Marden If you are running a business, then everything about your customers becomes ‘your business’. This includes their feelings, emotions, and an understanding of what every customer needs and wants. But, how is that…

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