Yonyx Posts

“Consumers will prefer to spend 15 minutes reading an excellent story that spending 15 seconds viewing an advertisement.” – EsmeeNetwork Is it acceptable to begin with a cliché? “Content is king” – this phrase was first said by Sumner Redstone of Viacom and later used by Bill Gates. With the popularity of the internet and…

“Engagement with the customer today isn’t just pouring a message on their head and hoping they get wet. It really is understanding that you must be present in a conversation they want to have, not when you want to.” – pinterest.com Every business would realize that active customer engagement is the path to creating raving…

“If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude”. – Colin Powell Companies may claim that they are focused on their customers and they know what their customers really care about, but how accurate that is, depends…

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000” – Jeff Bezos The quote above puts in words, what is perhaps the worst nightmare for any company. There is no denying the power of online customer reviews…

“The best predictor of future behaviour is relevant past behaviour” – Dr. Phil Why is predicting customer behaviour such a big deal? The most obvious answer would be –because customer needs, preferences, and circumstances change swiftly. There is no one set pattern of how customers may behave and hence it should be one of the…

“Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply”. – Steve Jobs…

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently” – Warren Buffett For any business / company, the best bet for increasing business and establishing market reputation is the ‘good word’ from customers. Customer referrals, testimonials, and discussion networks are the…

“Your website is not the center of your universe. Your Facebook page is not the center of your universe. Your mobile app is not the center of your universe. The customer is the center of your universe.” – Bruce Ernst There is no business without customers and the relationship a company shares with them determines…

“Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfil, the more coercive the force” – Virginia Postrel Businesses, especially the customer service and sales teams, constantly face challenges with convincing and persuading customers to buy the company’s…

“Stay true to your vision, – Too many entrepreneurs pivot too soon.” – Jennifer Fremont-Smith We bet you are staring at the title of this article in disbelief. Did we just say that it is acceptable to ignore customer feedback sometimes? Yes – we did and as you read on, you will unravel the truth…