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Leveraging Technology for Better Customer Relationships
“…and use appropriate Technology tools as enablers. But it all starts by putting your customers first and creating a better relationship with them than your competitors offer.” –Bob Thompson Every aspect of a business ties with creating better customer relationships and technology plays a major role in doing so. By leveraging technology, companies collect huge…
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Personify your Brand on Social Media
“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston The reason for all interactions – personal and business – is to connect with another human being. Companies create products, brands, and content for existing customers and for prospective ones. In order to truly reach out to…
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Is Your Customer Service Terrible?
“Trust: The reputation of a thousand years may be undermined by the conduct of one hour.” – Japanese Proverb If your customer service is terrible or borders on mediocre, your business can be sure to lose customers very rapidly. Poor service erodes trust – and as per the quote above, without trust the most solidly…
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Importance of Keeping Profitable Customers
“Success for businesses is about a triangle of customer service, marketing and word-of-mouth, and customer loyalty is the one thing that underpins that whole structure.” – Sheffield-Dunstan, Amélies When trying to attract customers, companies bring on their ‘A’ game and provide top class customer service. They appear relentless and dedicated and very often their efforts…
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Customer Service as a Channel to Sell
“If you want to know how to sell more, then you better know why customers buy.” – Steve Ferrante The very foundation of customer service is an understanding of customers. A business must sell more and in order to do so – it is imperative that it knows the reasons that customers would buy. Given…
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Importance of Predicting Customer Behaviour
Image by Freepik “Knowing who your customers are is great, but knowing how they behave is even better.” – Jon Miller The quote succinctly describes why it is critical for every company to put in place strategies for predicting customer behaviour. Customer needs, situations, expectations, and demands a constantly changing and evolving and there would…
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A Sustainable Customer Advocacy Program
“The more advocates you have, the fewer ads you have to buy.” – Dharmesh Shah Anyone in the business world understands how important and crucial to success customer advocacy is. Putting in place a sustainable customer advocacy program enables business owners to leverage the power of their loyal customers, transforming them to brand ambassadors. These…
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Great Customer Service through Email
“Email is a critical medium for online customer service.” The only thing more important than response time and personalization is the quality of your response. Go the extra mile to resolve questions in a single email.” – The Bottom Line With the advancement in technology, customers expect faster, easier and more efficient support and service.…
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Building Online Customer Communities
“The most successful online communities provide something that your prospects and customers want.” – dnnsoftware.com The internet and social media came about because of the concept of community. For a business, it is imperative to build online customer communities, especially for those customers who are emotionally and deeply connected with the company. The most effective…
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Every Company needs Customer Loyalty
“Loyalty is the willingness of someone—a customer, an employee, a friend—to make an investment or personal sacrifice in order to strengthen a relationship. For a customer, that can mean sticking with a supplier who treats him well and gives him good value in the long term even if the supplier does not offer the best…
