Yonyx Posts

“Customers like choices. They want to be empowered by what A La Carte gives them.” – Mark Nichols The market today is booming – there are several new companies on the scene now, each offering a set of options. For any company, growing its business and expanding its customer base is a tough task because…

“Want To Find Brand Ambassadors? Start With Your Employees” – Branderati Among the most valuable assets and differentiators for a company, its brand is probably one of the most vital. While a company’s offerings are used to deliver the promise a company makes to its customers, this promise is conveyed and delivered through the brand…

“A brand ambassador is someone who, at the most basic level, represents a brand in a positive way. It is the duty of a brand ambassador to express the message of a company to consumers or people who would gain something from learning about the brand being advertised.” – slideshare.net In the evolving market and…

“Go above and beyond. Be the company that treats their customers like family.” – infinitcontact.com There are numerous holidays around the world and holiday season usually seems to put customers in a tizzy and become even more demanding and relentless in getting what they want. While most people celebrate festivals and holidays shopping and being…

“Emotionally satisfied customers contribute far more to the bottom line than rationally satisfied customers do, even though they are equally ‘satisfied’.” – gallup.com Studies have proven repeatedly that people are less rational and more emotional and hence to deal effectively with anyone, it would be important to understand the emotions. The quote elucidates why in…

“Well, the customer experience is a journey, too. It’s a never-ending journey. You must always strive to deliver that ultimate customer experience, not only at a single touch-point but also – especially – along the entire journey.” – Annette Franz (Gleneicki), CCXP What better way for a company to gain success than by delivering top class…

“A sustainable brand is one that has a meaning or purpose that goes beyond making money, instead seeking to increase the wellbeing of humanity and all life on our planet. It sees people as creativists, not consumers. And it understands the lifecycle and environmental impact of all its activities, so that it can seek to…

“User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.” – Nir Eyal Even though the common notion is that habits die hard, the fact is that some habits can change. Customer buying habits are from the latter category. Customer buying habits have evolved and continue…

“Companies that grow for the sake of growth or that expand into areas outside their core business strategy often stumble. On the other hand, companies that build scale for the benefit of their customers and shareholders more often succeed over time.” – Jamie Dimon The essence of title is lucidly conveyed through the quote. The…

“If people like you they’ll listen to you, but if they trust you they’ll do business with you.” – Zig Ziglar We have discussed several times that for customers to remain with a company or become encouraged to start an association with it, they would require to trust and be able to rely on the…