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Importance of Documentation in Customer Service
Photo by Michaela “Documentation is an important aspect of accountability that not only provides a record of the work being done but also recognizes efforts and reinforces the system.”- quotesgram.com Documentation in customer service is a quintessential part of customer data and information. Structured documentation in customer service ensures that details on customers are all in…
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Using Customer Criticism for Business Growth
“When customers share their story, they’re not just sharing pain points. They’re actually teaching you how to make your product, service, and business better. Your customer service organization should be designed to efficiently communicate those issues.”– Kristin Smaby Customer criticism and complaints are an inevitable part of any business, irrespective of how well run and…
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Importance of Personalization in Customer Service
“Personalization wasn’t supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behaviour as the most important clue about what people want and more…
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Responding to Customers When They Are Wrong
“Don’t find fault. Find a remedy.” – Henry Ford While running a business, one is always dealing with customers. Most companies constantly instruct their customer service staff to accept whatever customers say – effectively accepting that the customer is always right. Of course, this is not true but what is true is that customers hate…
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Cutting Expenses to Serve Customers Better
“The budget is not just a collection of numbers, but an expression of our values and aspirations”. – Jacob Lew Cutting expenses and maintaining a frugal budget, does not mean that your business would not have what is essential for it. Cutting expenses is more about making smarter and more intelligent business choices that would…
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Boosting Business through Offline Strategies
“I think one of the big errors people are making right now is thinking that old-style businesses will be obsolete, when actually they will be an important part of this new civilization. Some retail groups are introducing e-commerce and think that the bricks are no longer useful. But they will continue to be important.” –…
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Creating Positive Customer Perception for your Business
“The perception of the audience is the interesting part. If the audience doesn’t hear what is going on, is it going on or not?”- Robert Fripp Positive customer perception for your business is extremely critical for success. This perception plays a key role to determine the amount of value they attach to your company and…
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Importance of Customer Development
“Customer Development is a four-step framework to discover and validate that you have identified the market for your product, built the right product features that solve customers’ needs, tested the correct methods for acquiring and converting customers, and deployed the right resources to scale the business.” – Brant Cooper and Patrick Vlaskovits With the above…
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Know What Customers Think via Social Media Tracking
“The goal of social media is to turn customers into a volunteer marketing army”. – Jay Baer For any business, it is crucial to know what customers think about it and what they say especially via social media. To do so, it is important to develop a robust social media strategy and have clearly defined…
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Ensure Customer Meetings are Effective
“Be a pro at what you do. No one shows-up to meetings of the Unsuccessful Skydivers Club.” – Ryan Lilly Businesses invest a large amount of resources on their customers for a variety of reasons. Of the resources, time is possibly the most precious. A lot of time is dedicated to meeting customers and it…
