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Attracting Customers From Around the World
“I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well.” – Alan Greenspan Our grandparents, parents and even some of us in our childhood remember shopping as something that involved going over to the…
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Measuring Customer Service Effectiveness
“Biggest question: Isn’t it really ‘customer helping’ rather than customer service? And wouldn’t you deliver better service if you thought of it that way?” – Jeffrey Gitomer Possibly the most crucial element for any business to become and remain successful is customer service. Companies understand this fact and invest huge amounts of resources to ensure…
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Creating a Strong and Powerful Brand
“Brands are built around stories. And stories of identity – who we are, where we’ve come from – are the most effective stories of all. This storytelling is a powerful way to bring brands to life.” – Bill Dauphinais Brand name is what you look for as a customer when out shopping. It is highly…
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Balancing Customer Expectations and Business Needs
Photo by Karolina Grabowska “Ultimately it comes down to balancing their needs with the budget. It’s just a constant process of give and take” – Scott Straubhar Balance in every sphere of life is an essential component – in business too. Unless companies can balance customer expectations and business needs, they would end up either displeasing…
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Staying Relevant with Customers
“Relevance is the most important quality a brand, store or experience can offer”. – Andrea Coville In the previous exposition, we spoke about the importance of keeping pace with today’s customer. Taking that idea further, we believe that staying relevant with customers would be essential to keeping pace and for the overall ‘health’ of the…
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Keeping Pace with Today’s Customer
“Be everywhere, do everything, and never fail to astonish the customer” – Macy’s Motto Keeping pace with today’s customer would require a company to be omnipresent and ubiquitous – as much as is possible. Customers now are more aware, connected at all times – socially and for business and know exactly how to get what they…
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Rules for Attracting New Customers
“Once customers start to think of you as a partner, they begin to exclude your competitors from the equation.” – Shep Hyken The decision to start up one’s own business is a bold one and the challenges could deter even the bravest. Amongst the toughest trials is finding and attracting new customers. Most companies in…
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Managing Priorities for Better Customer Service
“Time management is an oxymoron. Time is beyond our control, and the clock keeps ticking regardless of how we lead our lives. Priority management is the answer to maximizing the time we have” – John C. Maxwell The quote is the reason that this article is not about time management – it is about managing…
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Motivate Customers through Incentives
“The best move you can make in negotiation is to think of an incentive the other person hasn’t even thought of – and then meet it.” – Eli Broad In an already crunched economy, it would seem rather far-fetched that a company would need to motivate customers through incentives or any other means. However, given…
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Serving Customers through Fresh Content
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis As a business owner, you would know that simply setting up a website, social media sites and other online presence is no longer enough. Customers want information that is relevant and informative, which will enable them to make informed decisions not…
