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Translating Customer Insight to Action
“You never really understand a person until you consider things from his point of view”–Harper Lee If you have ever been in a position that required you to attract customers, you would know the amount of ‘toil and sweat’ you put in. Businesses across the globe face similar challenges when trying to get customers to…
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Building Brand Connection is Important
“As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float – and at the speed industries move at today, brands…
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Improving Customer Service on the Inside
“If we want our external customer service to be first rate, our internal customer service must be first rate first.”- DeanLindsay.com Does your company have a robust customer service system for external customers? We are sure the answer to this would be a yes. However, what about customer service on the inside? Your company must…
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Consistency in Customer Experiences is Crucial
“Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” – Bruce Springsteen It is fact that consistency in customer experiences is crucial – several studies have corroborated this repeatedly. Consistency in customer experiences ensures that customers feel a heightened sense of satisfaction,…
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Gaining Customer Trust – Easier Said than Done
“It is mutual trust, even more than mutual interest that holds human associations together.” – H. L. Mencken Gaining customer trust might not be one of the easiest things to do in the world of business. There are several reasons for why it is tough, but businesses that focus on gaining customer trust and building…
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Employee Attitude Affects Customer Behavior
Photo by Andrea Piacquadio “I have always believed that the way you treat your employees is the way they will treat your customers and that people flourish when they are praised.” – Sir Richard Branson Research shows that great customer service is possible when everyone in the organization is committed to it. Stellar service, profitable growth,…
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Managing Customer Perceptions is not a Battle
“The customer perceives service in his or her own terms.” – Arch McGill While the title of this exposition says that managing customer perceptions is not a battle, the fact is that many companies still struggle with it. Managing customer perceptions is no mean task especially since they are highly subjective and constantly changing. The…
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Interactive Content to Boost Customer Engagement
“Telling purposeful stories is interactive. It’s not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers’ story and make it theirs, will they virally market it”. – Peter Guber We have over…
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Improving Market and Brand Penetration
“People are more willing to buy branded goods provided they are persuaded that they are getting value from them. And they need to be convinced of those benefits, in authentic everyday language, without being confronted by corporate-speak. Get it right, and you create a virtuous circle. Get it wrong, and you get punished for it.”…
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Employees are the Best Brand Ambassadors
“Want to find a brand ambassador? Start with your employees.”- Branderati A brand ambassador would be anyone who would promote the offerings of a company while embodying the company’s identity. Such a person would be a reliable source of gaining relevant information about a company and its offerings and would have the capability of engaging…
