Yonyx Posts

“The goal of social media is to turn customers into a volunteer marketing army”. – Jay Baer A number of factors have led to the economic turmoil and confusion, which in turn has led to an erosion of trust in every sphere. It is no wonder then that while customers have become smarter and more…

“Customer churn is caused by customer feelings of poor treatment 68% of the time.” – desk.com Customer churn is a reality – an agonizing one – in any business. This in turn leads companies to acquire constantly new customers, which keeps the cycle of churn and acquisition a constant. However, if companies do not take…

”68% of customers leave because they think you don’t care about them.” – ExactlyWriteWebContent.com Customers would agree that as companies have become richer and bigger, appreciation for customers seems forgotten very often. However, smart companies would know that when you show customers you care they reciprocate with increased business and top class testimonials and referrals.…

Wikipedia defines Customer Lifetime Value as – In marketing, customer lifetime value (CLV) (or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. Based on the definition, it would be necessary for a company to ensure long-term relationships…

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.”- John Russell The quote clearly indicates that building a customer engagement mind-set is essential to begin to understand what customers expect and how a company should go about giving it to them. The…

“The first step in exceeding your customer’s expectations is to know those expectations.” Roy H. Williams The power of the customer has increased and unless a company has made customers its priority, survival in the current business environment would be near impossible. With so many choices and options, it is not surprising that what customers…

“The balance of power has shifted from brand to consumers. And the impact of consumer empowerment cannot be underestimated.” – slideshare.net The balance of power as mentioned in the quote, encompasses every aspect of the relationship between companies and their customers. This has enhanced the customer’s power to negotiate more than ever before. Not only…

“If your customer base is ageing with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.” – Jeff Bezos Expanding the customer base is not something that only small businesses remain concerned…

“Customer Success is about more than delivering service or support.” – Lincoln Murphy Referring to the quote above, it is clear that providing the bare minimum service will not lead to customer success and without it; customers might not stay around long enough, as they would not perceive value in the association. Companies and their…

“Customer Service is everything and anything that touches a customer – directly or indirectly. Customer service means servicing customers and it’s so much more than just solving problems or addressing complaints. Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today’s increasingly cluttered and commoditized…