Yonyx Posts

“A recommendation from a customer is a direct result of how effective you have been at gaining their trust and delivering a product that fits their needs.” – Steve Kloyda Any business would agree that customer referrals are the best and most powerful way to attract more business. Increasing customer referrals would in turn help…

“True loyalty doesn’t come because of an app. It doesn’t come because you have a punch card where after ten punches you get a free sandwich. It is about the relationship. Take away those “perks” and would the customer still be loyal?” – Shep Hyken Any business would know the importance and criticality of maintaining…

“This next generation solution builds on our knowledge and expertise in delivering compelling contact centre solutions for enterprise customers. This also strengthens our leadership position in offering innovative IP-based technologies to meet the changing needs of business today.” – John MacDonald There is no doubt that in this age of technology – smart devices, apps…

“Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals”. – Simon Mainwaring Companies must empower customers –…

“Users don’t care about you, they care about themselves and solutions to their problems. Write copy accordingly.” – Peep Laja The quote expresses simply yet powerfully why companies must focus on content. Well-written content is an effective way to let customers know that your company has the solutions to their problems, which in turn would…

“You’ve got to start with the customer experience and work back toward the technology – not the other way around.” – Steve Jobs The ‘association’ between a customer and a business begins long before the company realizes it. When customers browse the internet searching certain products / brands / services, they chance upon a business…

“You must earn the right to continued relationships with customers.” – Jeanne Bliss The quote clearly explains the basis of any sustainable business / company – a continued relationship with customers. However, in order to have this privilege, a company must listen to and understand the voice of the customer is crucial. The simply meaning…

“Advisory boards provide safe harbours for executives who may be able to test-drive options before they are forced to be more definitive and assertive before a board of directors, which assesses the CEO and establishes his or her compensation.” – iveybusinessjournal.com A customer advisory board is a highly effective method for a company to gain…

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”  – TPLDrew There is a famous quote: “Content is king” – agree but would like to add that content also makes ‘business kings’. Well-written and great content drives home a strong message regarding the value your company can bring to its customers. With the…

“Fully engaged customers are emotionally attached and rationally loyal.” – Gallup You may wonder as to what is better than customer loyalty. Taking off from the quote it is clear that customer engagement is that ‘secret ingredient’ that leads a company to success. Every organization has to deal with the fact that customer needs and…