Yonyx Posts

“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time” – John Caldwell Honestly, the quote above suffices and amply complements the title of this write-up. We could stop here – but let us explain in…

“To rise above the clutter, a symbol or a logo is the fastest communication known to man. It unlocks associations with your brand on sight, so it’s important to get it right the first time around.” – Alina Wheeler The adage that ‘a picture is worth a thousand words’ rings true in the case of…

“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases”. – Simon Mainwaring We have discussed several times in…

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell Drawing customers to your company is always a better option than doing things to turn them away. In addition, it is a lot simpler to get new customers to your company…

“The successful man is the one who finds out what is the matter with his business before his competitors do”. – Roy L. Smith If you are running a business, you would have competitors – it comes with the turf! In addition, competitors cannot be wished away and neither can anyone stop the many new…

“A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.”– Gary Vaynerchuk Content is nothing but a company telling its brand’s story in a way that convinces the target customers…

“Silent customers can be deadly. Encourage them to complain”. – Ron Kaufman The power of customer silence must never be underestimated and can never be overemphasized. The fact is that despite best efforts, there are bound to be repeated lapses in customer service, flaws in products and something about the company that will tick customers…

“It takes great customers to create a great business, and it takes great people to have great customers.” – Todd Eber The quote above would hold true for any company. Is there any company that functions without employees? The employees carry the mission and vision of the company and it is through their efforts (or…

“A Virtual Team working together as one – side by side, separated by waters brought together by technology.” – Virtual Team Intelligence Companies are expanding and how! A single company could have offices and teams working across the globe, serving customers in those many locations. The distance and time zones make it tough to manage…

“Be thankful for customers who complain. You still have the opportunity to make them happy.” – Smith Management Group Cliché but a truism – ‘you cannot please everyone’ – and customers are probably the toughest group to please. Irrespective of the business someone is running – you will have customers and it is your job…